IBISWorld’s Market Research market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

Due to China's stable economic growth and large business market, there are ample opportunities for market research firms. In the past five years, the Market Research industry experienced rapid development, characterized by the emergence of specialized local research enterprises, the rapid expansion of foreign capital and the extensive implementation of technology applications. Industry revenue is estimated to have increased at an annualized rate of 13.1% over the five years to 2017 to total $5.8 billion. In 2017 alone, revenue is expected to increase 10.3%. Although industry profit is high at 18.0% of industry revenue, it has fallen from a high of 24.3% in 2002 as a result of increased labor costs and rising competition...

Industry Report - Industry Locations Chapter

The Market Research industry in China is highly concentrated in the three largest cities: Shanghai, Beijing and Guangzhou. This is mainly due to the high level of economic development and foreign capital activity in these areas. As a result, East China, North China and Middle South China are the top three regions of this industry in China.


East China is the largest region in the Market Research industry in China with 43.2% of industry revenue, 31.2% of enterprises and 29.6% of employment in 2017. Shanghai is the main city of this industry accounting for 34.0% of total region revenue. However, the percentages of enterprises and employment of this city in 2017 are only 10.9% and 13.5%, respectively. Ent..

Additional Insights for the Market Research Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Market Research Industry are

  • Having an extensive distribution/collection network
  • Access to multiskilled and flexible workforce
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Real GDP and Downstream Demand - Manufacturing in the Market Research industry impact industry performance..

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    Industry Products

    What is the Market Research Industry?

    With international and domestic knowledge, local experience and networks, market research firms in China help clients acquire valuable market information, undertake comprehensive market analysis, develop appropriate entry strategies, establish distribution channels and expand operations. Services supplied by firms are important for corporations' decisions when choosing target markets, forecasting developments, and making various operational decisions.

    Industry Products
    Business-to-consumer research
    Business-to-business research
    Industry Activities
    Business-to-business research
    Business-to-customer research
    Market research activities

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real GDP
  • Downstream Demand - Manufacturing
  • Downstream Demand - Advertising and Related Services
  • Industry Globalisation - by Industry
  • Economic Indicators - Business Sentiment
  • Service Prices

  • Current Performance
  • Industry revenue
  • Industry landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Market Research Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Information Transmission, Computer Services and Software
  • Financial Intermediation
  • Management Consulting
  • Advertising Agencies
  • Intellectual Property Rights Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Network Equipment Manufacturing
  • Computer Peripheral Manufacturing
  • Couriers
  • IT Services
  • Stationery and Office Supplies Manufacturing

  • Products & Services
  • Business-to-consumer research
  • Business-to-business research
  • Chart: Market Research Industry Products and Services Segmentation

  • Demand Determinants
  • Development of downstream industries
  • Foreign investment into China
  • Increasingly complex business environment

  • Major Markets
  • Manufacturers
  • Intermediaries
  • Government
  • Other sectors
  • Chart: Major Market Segmentation for the Market Research Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Data collection
  • Wages
  • Depreciation
  • Rent, utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Market Research

  • Basis of Competition
  • Investigation resources
  • Pricing
  • Delivery time

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research Industry

  • Industry Globalization
    Major Companies
    IPSOS ChinaTaylor Nelson Sofres (TNS)Nielsen N.V. (China)IMS Market Research Consulting (Shanghai) Co. Ltd.GfK Market Consulting (Beijing) Co. Ltd.
  • Table: IPSOS China - financial performance
  • Table: Taylor Nelson Sofres (TNS) - financial performance
  • Table: Nielsen N.V. (China) - financial performance
  • Table: IMS Market Research Consulting (Shanghai) Co. Ltd. - financial performance
  • Table: GfK Market Consulting (Beijing) Co. Ltd. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Market Research Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Business To Business (B2b)
  • Refers to transactions that take place between businesses.
  • Business To Consumer (B2c)
  • Refers to transactions that take place between a business and an end user.
  • Computer-Assisted Telephone Interview System
  • Allows for the electronic management of phone interviews, including automatic dialing, the enforcing of quotas, scheduling, and analysis.
  • Fast-Moving Consumer Good (Fmcg)
  • Refers to food and non-food consumer products used daily, such as soft drinks, toiletries, and grocery items. Also known as consumer packaged goods.
  • People Meter
  • Monitors and stores household TV viewing information and transmits stored data to production centers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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