The Social Networking market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

As an emerging industry kickstarted by the successful launches of Baidu and Tencent, social networking in China has seen significant expansion over the past five years. Revenue for the industry has been increasing at an annualized rate of 25.1% over the period, and is estimated to reach $5.1 billion in 2017.

The Statistics Report on Internet Development in China, released by the China Internet Network Information Center, states that domestic social network users reached 497.2 million in 2016 and accounted for 53.2% of overall internet users over the year. By the end of June 2016, overall internet users reached 731 million, driven by the establishment of new social networks.

There are about 2,122 enterprises running social networks domestically in 2017, up 9.3% from 2016...

Industry Report - Industry Investment Chapter

For every dollar spent on labor (including wages and R&D expenses), about 23 cents are invested in capital. This suggests that the Social Networking industry in China requires a medium level of investment.

There are about 44,092 workers employed in this industry, with a payroll of $695.8 million in 2017. The majority of staff are highly educated, thus the average wage level is relatively high. In addition, high investment on R&D is necessary for companies to develop diversified products and services to attract and maintain users.

Depreciation of this industry is low as the purchase, maintenance, and replacement of internet servers is not very costly.


Additional Insights for the Social Networking Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Social Networking Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Ability to negotiate successfully with regulators
  • Ability to quickly adopt new technologies
  • IBISWorld analysts also discuss how external factors such as Pervasive Technology - Internet Connections and Standard of Living in the Social Networking industry impact industry performance..

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    Industry Products

    What is the Social Networking Industry?

    The Social Networking industry in China is rooted in two aspects: social intercourse and the internet. Enterprises within the industry create online communities with groups of people who share similar interests. Registered users are provided with various methods of communicating with each other.

    Industry Products
    Entertainment social networks
    Dating social networks
    Professional social networks
    Industry Activities
    Online chatting services
    Emails and instant message services
    Audio and video services
    File sharing services
    Online game services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Pervasive Technology - Internet Connections
  • Standard of Living
  • Age Group (15-49)
  • Internet/Catalogue Shopping
  • Pervasive Technology - Mobile Telephone Density

  • Current Performance
  • Revenue sources
  • Challenges
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Social Networking Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Social Networking Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Households
  • Online Shopping

  • Key Selling Industries
  • Mobile Telecommunications
  • Software Development

  • Products & Services
  • Entertainment social networks
  • Dating social networks
  • Professional social networks
  • Other
  • Chart: Social Networking Industry Products and Services Segmentation

  • Demand Determinants
  • User base
  • Internet access
  • Diversified services

  • Major Markets
  • Students
  • Others
  • Freelancers
  • Office workers
  • Senior managers
  • Chart: Major Market Segmentation for the Social Networking Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases and depreciation
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Social Networking

  • Basis of Competition
  • User base
  • Brand recognition
  • Fees and contents of services
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Social Networking Industry

  • Industry Globalization
    Major Companies
    Tencent Holdings LimitedSINA CorporationBaidu.com, Inc.China InterActive CorporationBeijing Kaixinren Information Technology Co. Ltd.
  • Table: Tencent Holdings Limited - financial performance
  • Table: SINA Corporation - financial performance
  • Table: Baidu.com, Inc. - financial performance
  • Table: China InterActive Corporation - financial performance
  • Table: Beijing Kaixinren Information Technology Co. Ltd. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Social Networking Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Social Networking Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Social network users in China (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Application Programming Interface (Api)
  • A set of commands, functions, and protocols that programmers can use when building software for a specific operating system.
  • Open Platform
  • Allows the public access to resources of the system without replacing the source code.
  • Weibo
  • The Chinese word for microblogging. Microblogging is the exchange of small content items such as short sentences, individual images, or video links. Twitter is an example of a microblogging site.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Social Networking:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Social Networking market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Social Networking, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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