As an emerging industry kickstarted by the successful launches of Baidu and Tencent, social networking in China has seen significant expansion over the past five years. Revenue for the industry has been increasing at an annualized rate of 20.4% over the period, and is estimated to reach $6.1 billion in 2018.The Statistics Report on Internet Development in China, released by the China Internet Network Information Center, states that domestic social network users reached 662 million in 2017 and accounted for 88.1% of overall internet users over the year. By the end of 2017, overall internet users reached 772 million, driven by the establishment of new social networks.There are about 2,309 enterprises running social networks domestically in 2018, up 11.5% from 2017...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Report - Industry Products Chapter

Entertainment-oriented social networksEntertainment-oriented social networks represent an estimated 40.0% of industry revenue in 2018. Users of these networks are mostly aged between 20 and 35. Services provided by such networks allow people to make new friends, play online games and enjoy music. Renren, Kaixin and Sina Weibo are all included in this segment. They obtain revenue from advertisements, online games and rebates from third-party applications.Dating-oriented social networksDating-oriented social networks, engaged in helping users to establish and maintain a long-term relationship toward marriage, are expected to account for 30.0% of industry revenue in 2018. Typical networks included in this segment are Jiayuan, Zhenai and Baihe. Use...purchase to read more.

Additional Insights for the Social Networking Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Social Networking Industry are

  • Ability to alter goods and services produced in favor of market conditions
  • Ability to negotiate successfully with regulators
  • Ability to quickly adopt new technologies
  • IBISWorld analysts also discuss how external factors such as Pervasive Technology - Internet Connections and Standard of Living in the Social Networking industry impact industry performance..

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    What's in this report

    What is the Social Networking Industry?

    The Social Networking industry in China is rooted in two aspects: social intercourse and the internet. Enterprises within the industry create online communities with groups of people who share similar interests. Registered users are provided with various methods of communicating with each other.

    Industry Products
  • Entertainment social networks
  • Dating social networks
  • Professional social networks
  • Industry Activities
  • Online chatting services
  • Emails and instant message services
  • Audio and video services
  • File sharing services
  • Online game services
  • Advertising
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Pervasive Technology - Internet Connections
  • Standard of Living
  • Age Group (15-49)
  • Internet/Catalogue Shopping
  • Pervasive Technology - Mobile Telephone Density

  • Current Performance
    Revenue sourcesChallenges
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Social Networking Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Social Networking Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Households
  • Online Shopping

  • Key Selling Industries
  • Mobile Telecommunications
  • Software Development

  • Products & Services
  • Entertainment social networks
  • Dating social networks
  • Professional social networks
  • Other
  • Chart: Social Networking Industry Products and Services Segmentation

  • Demand Determinants
  • User base
  • Internet access
  • Diversified services

  • Major Markets
  • Students
  • Others
  • Freelancers
  • Office workers
  • Senior managers
  • Chart: Major Market Segmentation for the Social Networking Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases and depreciation
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Social Networking

  • Basis of Competition
  • User base
  • Brand recognition
  • Fees and contents of services
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Social Networking Industry

  • Industry Globalization
    Tencent Holdings Limited, SINA Corporation,, Inc., China InterActive Corporation, Beijing Kaixinren Information Technology Co. Ltd.,
  • Table: Tencent Holdings Limited - financial performance
  • Table: SINA Corporation - financial performance
  • Table:, Inc. - financial performance
  • Table: China InterActive Corporation - financial performance
  • Table: Beijing Kaixinren Information Technology Co. Ltd. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Social Networking Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Social Networking Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Social network users in China (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Application Programming Interface (Api)
  • A set of commands, functions, and protocols that programmers can use when building software for a specific operating system.
  • Open Platform
  • Allows the public access to resources of the system without replacing the source code.
  • Weibo
  • The Chinese word for microblogging. Microblogging is the exchange of small content items such as short sentences, individual images, or video links. Twitter is an example of a microblogging site.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Social Networking market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Social Networking:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Social Networking market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Social Networking, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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