The Online Shopping industry in China is expected to generate $1.23 trillion in 2018, up 20.8% from last year. Over the five years through 2018, industry revenue has been rapidly rising at an annualized rate of 30.5%. This high growth is due to the increasing penetration level of e-commerce in China and the development of online businesses and the services they provide.Most products are sold online at lower prices than in brick-and-mortar stores. As a result, people turn to more affordable goods online to meet many of their rigid needs. The convenience of online shopping (no location limitations, instantaneous services, and improving logistics) has also led consumers to forgo traditional physical store shopping...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Report - Industry SWOT Analysis Chapter

The industry is in the growth stage of its life cycle. The annualized growth rate of value added in the ten years during 2013 to 2023 is expected to be 18.5%, significantly higher than China's GDP annualized growth over the same period of about 6.5%.Increasing numbers of enterprises with comprehensive and customer-oriented services are entering the industry. Under intense competition, existing enterprises are expanding their product ranges and further improving their service quality. Some real department stores with established brand names are also opening online venues to expand sales.With more businesses entering the industry, the problem of phishing websites that mimic legitimate sites and steal personal information is growing. In ...purchase to read more.

Additional Insights for the Online Shopping Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Shopping Industry are

  • Having a good reputation
  • Ability to alter goods and services produced in favor of market conditions
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Economic Indicators - Consumer Sentiment Index and Household Disposable Income in the Online Shopping industry impact industry performance..

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    What's in this report

    What is the Online Shopping Industry?

    The Online Shopping industry in China comprises retail businesses for which the internet is the primary selling platform. Online business transactions between different countries, online bill payment, digital pay-product downloads, internet banking and e-ticketing are not included in this industry.

    Industry Products
  • 3C products and household appliances
  • Clothes, shoes and bags
  • Books and audio/video products
  • Cosmetics and jewelry
  • Mother and baby products
  • Industry Activities
  • Clothing sales
  • Cosmetics sales
  • Mother-and-child goods sales
  • Food sales
  • Digital product sales
  • Jewelry and watch sales
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Economic Indicators - Consumer Sentiment Index
  • Household Disposable Income
  • Pervasive Technology - Broadband Connection (Household)
  • Competition from Substitutes - Department Stores
  • Pervasive Technology - PC Penetration
  • Population Growth - China

  • Current Performance
    Industry performanceOperating environmentEstablishments and employment
  • Chart: Revenue Growth

  • Industry Outlook
    Future challengesGlobalization
  • Table: Online Shopping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Shopping Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Households

  • Key Selling Industries
  • Commercial Banks
  • Information Transmission, Computer Services and Software
  • Transport, Storage and Post
  • Wholesale and Retail Trade

  • Products & Services
  • 3C products and household appliances
  • Clothes, shoes and bags
  • Other
  • Cosmetics and jewelry
  • Books and audio/video products
  • Mother and baby products
  • Chart: Online Shopping Industry Products and Services Segmentation

  • Demand Determinants
  • Price
  • Consumer confidence and attitudes
  • Household disposable income
  • Fashion trends

  • Major Markets
  • People aged between 20 and 29
  • People aged above 40
  • People aged between 30 and 39
  • People aged under 20
  • Chart: Major Market Segmentation for the Online Shopping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Rent and utilities
  • Wages
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Shopping

  • Basis of Competition
  • Reputation
  • Price and description of goods
  • Services
  • Secure delivery and payment
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Shopping Industry

  • Industry Globalization
    Alibaba Group,, Suning Commerce Group, Guangzhou VIPSHOP Information and Technology Co. Ltd., Amazon,
  • Table: Alibaba Group - financial performance
  • Table: - financial performance
  • Table: Suning Commerce Group - financial performance
  • Table: Guangzhou VIPSHOP Information and Technology Co. Ltd. - financial performance
  • Table: Amazon - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Shopping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Shopping Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total Assets (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • Broadband
  • Alternative to dial-up internet connection that allows users access to higher rates of data and greater bandwidth.
  • Phishing
  • The attempted acquisition of personal information by falsely acting as an established, trustworthy entity.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Shopping market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Shopping:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Shopping market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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