Overview

IBISWorld’s Online Shopping market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Online Shopping industry in China is expected to generate $988.6 billion in 2017, up 25.1% from last year. Over the five years through 2017, industry revenue has been rapidly rising at an annualized rate of 35.3%. This high growth is due to the increasing penetration level of e-commerce in China and the development of online businesses and the services they provide.

Most products are sold online at lower prices than in brick-and-mortar stores. As a result, people turn to more affordable goods online to meet many of their rigid needs. The convenience of online shopping (no location limitations, instantaneous services, and improving logistics) has also led consumers to forgo traditional physical store shopping...

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Industry Report - Starting a New Business Chapter

The industry is still in the growth phase of its life cycle, with many new enterprises entering each year. The initial establishment of consumer-to-consumer (C2C) stores has relatively low requirements. Stores need to settle their product position, learn about online shopping policies and establish connections with payment and delivery systems.

On the contrary, the establishment of business-to-consumer (B2C) platforms has higher barriers to entry. B2C platforms require setting standard management systems and reliable payment and delivery systems.

In addition to the above requirements, to be fully approved by customers, a new entrant must establish creditability, which is a time-consuming process.

Existing large players have competitive advantages in brands and finance. The..

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Additional Insights for the Online Shopping Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Shopping Industry are

  • Having a good reputation
  • Ability to alter goods and services produced in favor of market conditions
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Economic Indicators - Consumer Sentiment Index and Household Disposable Income in the Online Shopping industry impact industry performance..

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    Industry Products

    What is the Online Shopping Industry?

    The Online Shopping industry in China comprises retail businesses for which the internet is the primary selling platform. Online business transactions between different countries, online bill payment, digital pay-product downloads, internet banking and e-ticketing are not included in this industry.

    Industry Products
    3C products and household appliances
    Clothes, shoes and bags
    Books and audio/video products
    Cosmetics and jewelry
    Mother and baby products
    Industry Activities
    Clothing sales
    Cosmetics sales
    Mother-and-child goods sales
    Food sales
    Digital product sales
    Jewelry and watch sales

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Economic Indicators - Consumer Sentiment Index
  • Household Disposable Income
  • Pervasive Technology - Broadband Connection (Household)
  • Competition from Substitutes - Department Stores
  • Pervasive Technology - PC Penetration
  • Population Growth - China

  • Current Performance
  • Industry performance
  • Operating environment
  • Establishments and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Future challenges
  • Globalization
  • Table: Online Shopping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Shopping Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Households

  • Key Selling Industries
  • Commercial Banks
  • Information Transmission, Computer Services and Software
  • Transport, Storage and Post
  • Wholesale and Retail Trade

  • Products & Services
  • 3C products and household appliances
  • Clothes, shoes and bags
  • Other
  • Cosmetics and jewelry
  • Books and audio/video products
  • Mother and baby products
  • Chart: Online Shopping Industry Products and Services Segmentation

  • Demand Determinants
  • Price
  • Consumer confidence and attitudes
  • Household disposable income
  • Fashion trends

  • Major Markets
  • People aged between 20 and 29
  • People aged between 30 and 39
  • People aged above 40
  • People aged under 20
  • Chart: Major Market Segmentation for the Online Shopping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Rent and utilities
  • Wages
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Shopping

  • Basis of Competition
  • Reputation
  • Price and description of goods
  • Services
  • Secure delivery and payment
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Shopping Industry

  • Industry Globalization
    Major Companies
    Alibaba GroupJD.comSuning Commerce GroupGuangzhou VIPSHOP Information and Technology Co. Ltd.Amazon
  • Table: Alibaba Group - financial performance
  • Table: JD.com - financial performance
  • Table: Suning Commerce Group - financial performance
  • Table: Guangzhou VIPSHOP Information and Technology Co. Ltd. - financial performance
  • Table: Amazon - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Shopping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Shopping Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • Broadband
  • Alternative to dial-up internet connection that allows users access to higher rates of data and greater bandwidth.
  • Phishing
  • The attempted acquisition of personal information by falsely acting as an established, trustworthy entity.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Shopping:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Shopping market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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