The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Travel Agency Services global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
Expedia $x.xlock
priceline $x.xlock
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022
Employment ('000)

Industry Threats & Opportunities

  • Emerging economies will surpass developed economies in international tourist visits
  • Industry Analysis & Industry Trends

    The Global Travel Agency Services industry has experienced strong revenue growth over the past five years, while the industry's core services have changed dramatically. Global tourism has continued to recover strongly, with emerging economies continuing to bolster growth. Meanwhile, brick-and-mortar travel agents have reinvented themselves to remain relevant and competitive over the past five years, as online booking engines have expanded their role. Over the next five years, demand for travel agency services will be boosted by strong per capita income growth, rising consumer sentiment and declining global unemployment, with emerging economies playing a significant role in industry growth...

    Industry Locations

    The key factors affecting the regional distribution of the Global Travel Agency Services industry include a country or region's share of global population. This is important in terms of the actual volume of people available to travel. The region's share of global GDP is also important in terms of the population's available discretionary income and the region's share of global economic activity.

    The relative geographic location of a country and the ease of travel to other countries are major factors affecting tourism levels, particularly for the United Kingdom and Western and Eastern Europe. Travel by automobile, as well as by train or air, is available to many short-haul tourist destinations for short or longer breaks. For..

    Additional Insights for the Global Travel Agency Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Travel Agency Services Industry are

  • Being part of a group buying, promotion and marketing scheme
  • Ability to provide goods/services in diverse locations
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as GDP of the BRIC nations and Global tourist arrivals in the Global Travel Agency Services industry impact industry performance..

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    Industry Products

    What is the Global Travel Agency Services Industry?

    This industry comprises businesses engaged in tour wholesaling (i.e. developing tour packages that include airline and accommodations to be sold through travel agents or online) or acting as retail travel agents to the general public and commercial clients. The industry also encompasses companies primarily engaged in providing travel arrangement and reservation services, including online-only booking systems.

    Industry Products
    International and domestic airline bookings
    Tour and packaged travel bookings
    Accommodation bookings
    Cruise bookings
    Car rental
    Other services
    Industry Activities
    Tour packaging
    Tour wholesaling
    Providing online tour information, booking, reservation and payment systems
    Other travel-related services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • GDP of the BRIC nations
  • Global tourist arrivals
  • Global internet usage
  • Global consumer sentiment index
  • Global per capita income

  • Current Performance
  • Industry structure
  • Challenges and opportunities
  • Emerging economies
  • Reduced reliance on labor
  • Chart: Revenue Growth

  • Industry Outlook
  • Travel increases at a slower pace
  • Profit remains steady
  • Changing landscape
  • Table: Global Travel Agency Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Travel Agency Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Hotels & Resorts
  • Global Deep-Sea, Coastal & Inland Water Transportation
  • Global Airlines
  • Global Casinos & Online Gambling
  • Global Consumers

  • Key Selling Industries
  • Global Advertising Agencies
  • Global Graphic Designers
  • Global Internet Service Providers

  • Products & Services
  • Tour and packaged travel bookings
  • Cruise bookings
  • International and domestic airline bookings
  • Accommodation bookings
  • Other services
  • Car rental
  • Chart: Global Travel Agency Services Industry Products and Services Segmentation

  • Demand Determinants
  • Domestic tourism
  • Business travel
  • International tourism
  • Other

  • Major Markets
  • Leisure - international travel
  • Leisure - domestic travel
  • Corporate - unmanaged
  • Corporate - managed
  • Other
  • Chart: Major Market Segmentation for the Global Travel Agency Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Global Travel Agency Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Travel Agency Services Industry

  • Industry Globalization
    Major Companies
    priceline.com Inc.Expedia, Inc.
  • Table: priceline.com Inc. - financial performance
  • Table: Expedia, Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Travel Agency Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Travel Agency Services Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Global tourist arrivals (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Global Distribution System
  • A computerized system for agents, comprising details on international and domestic travel products.
  • International Arrivals
  • Travel across an international border by any mode for short term tourism purposes.
  • International Departures
  • Counts of travelers leaving their resident country for short term tourism purposes
  • Ticketless Travel
  • Electronically issued tickets able to be printed by travelers over the internet, after payment.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Travel Agency Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Travel Agency Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Travel Agency Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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