The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Magazine Publishing global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report focuses on industry performance in key regions around the world and identifies the leading companies globally.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022
Employment ('000)

Industry Analysis & Industry Trends

The Global Magazine Publishing industry has struggled over the five years to 2017, due to rising competition from online media as well as an inability to adopt digital monetization strategies. Over the five years to 2022, the industry's decline is expected to slow. The performance gap between developed and developing economies will likely narrow, due in part to markets where magazine publishers have already withstood the worst effects of internet-enabled mobile devices...

Industry Investment

The majority of industry work is labor intensive and includes journalism, photography, editing, marketing, sales and distribution. Some periodical publishers have outsourced printing, and many are transitioning toward a digital publication model, which reduces capital costs. However, the majority of magazines are still physically produced in-house. Consequently, for every dollar spent on labor, the industry spends about $0.08 on capital, reflecting a low level of capital intensity.


Additional Insights for the Global Magazine Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Magazine Publishing Industry are

  • Access to niche markets
  • Control of distribution arrangements
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Global consumer spending and External competition for the Global Publishing sector in the Global Magazine Publishing industry impact industry performance..

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    Industry Products

    What is the Global Magazine Publishing Industry?

    The Global Magazine Publishing industry comprises enterprises that publish magazines or periodicals. These businesses carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing and editing articles as well as selling and preparing advertisements. These enterprises may publish magazines and other periodicals in print or electronic form.

    Industry Products
    Consumer print sales
    Consumer digital sales
    Print ad sales
    Digital ad sales
    Trade magazine sales
    Industry Activities
    Periodical publishing
    Magazine publishing
    Journal publishing
    TV guide publishing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global consumer spending
  • External competition for the Global Publishing sector
  • Global internet usage
  • World price of wood pulp

  • Current Performance
  • Challenges in developed economies
  • Opportunities in developing economies
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital format prevails
  • Developing opportunities and structure changes
  • Table: Global Magazine Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Magazine Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Wholesale Trade
  • Global Convenience Store Chains
  • Global Supermarkets
  • Global Advertising Agencies
  • Global Consumers

  • Key Selling Industries
  • Global Advertising Agencies
  • Global Commercial Printing
  • Global Paper & Pulp Mills
  • Global Wired Telecommunication Carriers

  • Products & Services
  • Consumer print sales
  • Consumer digital sales
  • Print ad sales
  • Trade magazine sales
  • Digital ad sales
  • Chart: Global Magazine Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Print
  • Desktop
  • Mobile
  • Chart: Major Market Segmentation for the Global Magazine Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Magazine Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Magazine Publishing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Magazine Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Magazine Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Global Advertising Expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The number of copies sold per issue (or distributed in the case of a free title).
  • Consumer Magazine
  • Titles aimed at the general public and covering a broad range of topics.
  • E-Reader
  • A portable electronic device that allows users to buy, download and read e-books and other publications.
  • E-Zine
  • An electronic version of a traditional print magazine that can be read by using a personal computer, an e-reader or a tablet.
  • Readership
  • Number of people reading a periodical, as opposed to the number of people who buy it.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Magazine Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Magazine Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Magazine Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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