The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Magazine Publishing global market research report offers insightful industry analysis and research into the market at an international level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2011 - 2016
Annual Growth
2016 - 2021
Employment ('000)

Industry Threats & Opportunities

  • Industry operators must adapt to new technologies and changing market conditions in order to compete
  • Though digital expansion will support industry revenue, it will negatively affect print publications
  • Industry Analysis & Industry Trends

    The Global Magazine Publishing industry has struggled over the past five years due to rising competition from online media. As internet penetration has expanded, particularly through mobile devices, consumers have had on-the-go access to digital content alternatives. Although magazine circulation has remained relatively steady, newsstand sales have declined in developed economies, leaving publishers to sell heavily discounted subscriptions in order to bolster their audience and maintain value for advertisers. However, new publishers have emerged across the developing world to cater to emerging middle classes, offsetting closures of print publications in the United States and contributing to a net increase in global industry participation...

    Industry Key Buyers

    Market share concentration in the Global Magazine Publishing industry is low, with no company expected to account for more than 5.0% of total industry revenue. Nonetheless, concentration can vary drastically depending on specific country markets. For example, in the United States, the top four publishers account for an estimated 30.1% of revenue.

    During the past five years, market share concentration has gradually increased due to some consolidation. In addition, technological changes and low disposable income caused many smaller publications to fold. Sev..

    Additional Insights for the Global Magazine Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Magazine Publishing Industry are

  • Access to niche markets
  • Control of distribution arrangements
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Global consumer spending and External competition for the Global Publishing sector in the Global Magazine Publishing industry impact industry performance..

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    Industry Products

    What is the Global Magazine Publishing Industry?

    The Global Magazine Publishing industry comprises enterprises that publish magazines or periodicals. These businesses carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing and editing articles, and selling and preparing advertisements. These enterprises may publish magazines and other periodicals in print or electronic form.

    Industry Products
    Consumer magazine sales
    Consumer print ad sales
    Consumer magazine digital ads
    Trade magzines
    Industry Activities
    Periodical publishing
    Magazine publishing
    Journal publishing
    TV guide publishing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global consumer spending
  • External competition for the Global Publishing sector
  • Global internet usage
  • World price of wood pulp

  • Current Performance
  • Challenges in developed economies
  • Opportunities in developing economies
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital format prevails
  • Developing opportunities
  • Table: Global Magazine Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Magazine Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Wholesale Trade
  • Global Convenience Store Chains
  • Global Supermarkets
  • Global Advertising Agencies
  • Global Consumers

  • Key Selling Industries
  • Global Advertising Agencies
  • Global Commercial Printing
  • Global Paper & Pulp Mills
  • Global Wired Telecommunication Carriers

  • Products & Services
  • Consumer magazine sales
  • Consumer print ad sales
  • Trade magzines
  • Consumer magazine digital ads
  • Chart: Global Magazine Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Print subscribers
  • Newsstand sales
  • Desktop readers
  • Mobile readers
  • Chart: Major Market Segmentation for the Global Magazine Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Magazine Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Magazine Publishing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Magazine Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Magazine Publishing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Global advertising expenditure on consumer magazines (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The number of copies sold per issue (or distributed in the case of a free title).
  • Consumer Magazine
  • Titles aimed at the general public and covering a broad range of topics.
  • E-Reader
  • A portable electronic device that allows users to buy, download and read e-books and other publications.
  • E-Zine
  • An electronic version of a traditional print magazine that can be read by using a personal computer, an e-reader or a tablet.
  • Readership
  • Number of people reading a periodical, as opposed to the number of people who buy it.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Magazine Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Magazine Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Magazine Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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