Insights for Sales, Strategy and Success

Sales leaders across Australia all agree: attracting, engaging and retaining clients is becoming increasingly difficult. The bottom line is: clients are seeking a more personalised, consultative sales approach. But these needs go beyond the buzzword ‘trusted advisor’, which is someone who understands the challenges a prospect or client is facing.

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Customers are no longer impressed by a product or service’s bells and whistles, nor will offering the lowest price sway them.”

The paper discusses the need for sales to move beyond trusted advisor status and lean into becoming insight experts to exceed buyer expectations.