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Fishing for growth overseas

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by Media Team
Oct 12 2016

IBISWorld reveals strong export growth is keeping fishing and seafood processing afloat while aquaculture battles with Chinese competition

IBISWorld research has shown the increasing importance of lucrative overseas markets to the Australian Fishing and Seafood Processing industries. Exports are contributing more than half of total revenue for these industries at a time when Australian Aquaculture is battling with significant competition from Chinese imports.

According to IBISWorld, the Aquaculture, Fishing and Seafood Processing industries, which farm, catch and process fish, generate collective revenue of over $4.0 billion and support approximately 13,000 jobs across Australia. IBISWorld forecasts seafood consumption to have grown by 1.1% during 2016-17, to reach 18.3 kilograms per capita. However, this is lower than in 2003-04, when peak consumption was recorded at 20.3 kilograms per capita. Tuna, salmon and trout are some of the most frequently consumed varieties of fish in Australia.
“Seafood consumption has increased over the past five years due to rising disposable incomes, increasing concerns over health and obesity, and increases in the price of beef. As a result, many consumers have switched to alternative forms of protein. Imports from overseas nations, particularly ocean fish and processed seafood, have also continued to increase,” said IBISWorld Senior Industry Analyst, Mr Nathan Cloutman.

Rising exports

“Over the last five years, exports have become increasingly important to Fishing and Seafood Processing in Australia as overseas markets command higher profit margins. Australia generally imports low margin, cheaper seafood products, such as bass fillets, and exports higher value products, such as premium Tasmanian salmon, which foreign consumers purchase for its premium quality,” said Mr Cloutman.

“Exports from the Fishing industry are estimated to account for two-thirds of industry revenue. In particular, an expanding Chinese middle-class has supported strong demand for high-value Australian-caught fish and seafood, including lobster, crab and abalone.”

Among Australian seafood processors, IBISWorld estimates that exports account for a sizeable 76.6% of total industry revenue, or almost $1.2 billion. Some of the Seafood Processing industry’s key exports include rock lobster, tuna and prawns.

Rising imports

“Free trade agreements with South Korea, China and Japan have increased the amount of seafood imported into Australia, although imports in the Aquaculture industry are estimated to account of only 3.9% of domestic demand in 2016-17,” said Mr Cloutman.

“Australians have traditionally preferred to consume Australian-grown produce and seafood, due to its perceived quality, and the economic and social benefits of supporting local industry. Some seafood products, such as salmon or snapper, will generally only be accepted by Australian consumers if they are Australian. Some other products, such as canned tuna, are purchased knowing the fish is processed offshore,” said Mr Cloutman.


IBISWorld reports used to develop this release:

Fishing in Australia

Seafood Processing in Australia

Aquaculture in Australia


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Anne Wild / Shae Courtney

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