United States / Industry Insights
Lingerie Stores Gain Higher Sales From Teens and Women Over 45

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by Anya Cohen
Apr 26 2017

The Lingerie Stores industry has grown over the five years to 2017, with revenue rising at an annualized rate of 1.0% to $7.6 billion. Operators in this industry sell lingerie, shapewear, nightgowns and other intimate apparel.

Product-line expansion and favorable consumer trends have boosted demand for lingerie stores in recent years. For example, to foster sales growth, companies are augmenting their product lines for teens and women over the age of 45, both of which are significant markets for the industry. Furthermore, a new focus on plus-size lingerie has also expanded the industry’s market reach over the past five years, as more US shoppers demand diverse size offerings.

The data visualizations above illustrate the breakdown of the industry’s consumers by age and the popularity of each product segment by revenue.

Consumers between the ages of 45 and 54 represent the largest share of demand, at 26.5% of total industry revenue. Shoppers in this segment hold strong purchasing power, making them well-equipped to splurge on specialty apparel like lingerie. These consumers are also the most likely to buy high-priced industry items such as designer corsets.

When it comes to products, the lingerie and sleepwear segment represents the largest share of consumer demand. This segment includes chemises, babydolls, panties, pajamas and robes, representing 50.2% of revenue in 2017. Products in this segment often carry a high price tag relative to other industry items, which contributes to these goods’ large share of revenue.