Global / How to Use Industry Research
Embracing Disruptive Technology

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by IBISWorld
Oct 29 2019

One of the most widespread challenges in the business world is disruptive technology. Across the economy, industries are coming to terms with the rapid uptake of new technology and grappling with its disruptive effects.

Instead of pushing back against technology, it’s more beneficial to gain an understanding of it. Businesses will need to find a way to embrace disruptive technology, turning its negative influence into an opportunity. Luckily, the new My IBISWorld website helps you do just that.

In addition to providing you with analysis on the technology and systems used by the industry, the new site will also describe which (if any) disruptive technologies are relevant, their effect on operations and how the disruption evolved. My IBISWorld’s new disruptive technology analysis provides a more dynamic, effects-driven view of technology for businesses, providing you with more actionable content.

Understanding the specific factors behind technology change helps you discern how disruptive technologies are affecting the industry’s operating environment. Armed with this vital information, you can determine how to best navigate or capitalize on it. 


Using the Christensen Institute’s Disruptive Innovation Theory, My IBISWorld has developed a proprietary radar chart conceptualizing the influence disruptive technology has on an industry. The metrics used for the chart are as follows:

Rate of Entry is determined by the five-year current period CAGR for the number of enterprises in the industry. The growth rate is ranked against all other core industries and given a percentile rank.

Market Concentration is measured by the largest major market segment relative to all other core industries. A larger core market increases the likelihood of potential disruption. A concentrated core market limits the ability of larger incumbents to effectively sell to smaller segments, while allowing innovators to enter the market.

Ease of Entry leverages the level and trend designation from the Barriers to Entry section to highlight the root barriers to disruptive innovation. A larger pool of potential entrants often increases the likelihood of new disruptive forces.

Rate of Innovation is a ranked measure for the number of patents assigned to an industry. A faster rate of new patent additions increases the likelihood of a disruptive innovation occurring.

Innovation Concentration measures patent classes assigned to the industry. A greater concentration of patents in one area increases the likelihood of technological disruption.

These measures, along with the accompanying analysis, will help you answer questions such as:

  • What are the disruptive technologies in this industry?
  • How does this affect industry operations?
  • Has the shift already occurred, currently happening or on the horizon?


The radar chart also allows you to compare the industry’s disruptive innovation against the economy average, allowing you to benchmark the industry’s performance. 

The new My IBISWorld website is packed with some great new features and interactive charts. To see the new changes in action, book a live demonstration now