Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 5.0% over the past five years, to reach an estimated €47,4Mrd. in 2024.
Trends and Insights
- Die Autovermieter in Deutschland könnten zukünftig vermehrt auf Elektrofahrzeuge umsteigen. Derzeit schrecken die geringe Reichweite der Fahrzeuge und das mangelhaft ausgebaute Ladenetz sowie die langen Ladezeiten jedoch viele Kunden noch von der Buchung von E-Mietwagen ab.
- Additional trends and insights available with purchase
Biggest companies in the Vermietung von Pkw
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Volkswagen AG | ||||
Mercedes-Benz Group AG | ||||
Bayerische Motoren Werke AG |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Reguläre Kraftwagenvermietung, Operating Leasing and Carsharing und andere Dienstleistungen. Reguläre Kraftwagenvermietung is the largest segment of the Vermietung von Pkw.
Trends and Insights
<LI>Der größte Anteil des Branchenumsatzes wird im aktuellen Jahr durch die reguläre Kraftwagenvermietung mit einer verlängerbaren Maximaldauer von zwei Monaten und einer täglichen Gebühr generiert.</LI><LI>Mietwagen sind seit 2020 deutlich teurer geworden, wodurch der Umsatzanteil dieses Segments annähernd stabil geblieben ist.</LI><LI>Da im Mietwagengeschäft die Nachfrage nach dem operativen Leasing tendenziell steigt, dürfte sich der Anteil der regulären Kraftwagenvermietung in den nächsten Jahren rückläufig entwickeln.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Mietwagenbranche hat in den Jahren vor der Pandemie enorm von den positiven wirtschaftlichen Rahmenbedingungen in Deutschland und vielen anderen Ländern profitiert, wodurch die Zahl der Geschäfts- und Privatreisen deutlich zugenommen hat. Diese Reiseaktivitäten bilden die wesentliche geschäftliche Grundlage der Branche. Die Coronavirus-Pandemie hat diese positive Entwicklung allerdings beendet, auch wenn sich die Branche durch deutliche Preiserhöhungen vor einem Umsatzeinbruch retten konnte. Der Branchenumsatz ist zwischen 2019 und 2024 um durchschnittlich 5 % pro Jahr gewachsen. Für das aktuelle Jahr rechnet IBISWorld mit einem Umsatzrückgang um 6,4 % auf 47,4 Milliarden Euro.
What's included in this industry?
Reguläre KraftwagenvermietungOperating LeasingCarsharing und andere DienstleistungenReguläre KraftwagenvermietungOperating LeasingCarsharing und andere DienstleistungenCompanies
Volkswagen AGMercedes-Benz Group AGBayerische Motoren Werke AGPurchase this report to view all 5 major companies in this industry.
Related Terms
OPERATING/OPERATIVES LEASINGKLEINTRANSPORTERCARSHARINGÖFFENTLICHER PERSONENNAHVERKEHR (ÖPNV)GLOBAL DISTRIBUTION SYSTEM (GDS)NEW DISTRIBUTION CAPABILITY (NDC)Industry Code
WZ N77.11DE - Vermietung von Pkw
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Geschäftsklima. Das Geschäftsklima gibt die aktuelle Lage und die Zukunftserwartungen von Unternehmen an. Fällt es positiv aus, erhöht sich oftmals auch die Nachfrage nach Mie...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Die reguläre Autovermietung bleibt das wichtigste Segment</B>. <LI>Der größte Anteil des Branchenumsatzes wird im aktuellen Jahr durch die reguläre Kraftwagenvermietung mit...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Ansiedlung in Ballungsräumen erhöht das Kundenpotenzial</B>. <LI>Autovermietungen und insbesondere Anbieter von Carsharing siedeln sich vor allem in Ballungsräumen an. ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Umfangreiches Vertriebsnetz. Ein flächendeckendes Vertriebsnetz verbessert die Erreichbarkeit für die Kunden, erhöht die Verfügbarkeit von Mietfahrzeugen und erleichtert die A...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Volkswagen treibt die Elektrifizierung und den Ausbau digitaler Geschäftsmodelle voran Mit der 2016 vorgestellten Unternehmensstrategie Together 2025 wurde die Elektromobilit...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Volkswagen AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Mercedes-Benz Group AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Bayerische Motoren Werke AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Volkswagen AG, and factors influencing its performance in the industry
- Description and key data for Mercedes-Benz Group AG, and factors influencing its performance in the industry
- Description and key data for Bayerische Motoren Werke AG, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Euro-Normen</B>. <LI>Für die Kraftwagen im Vermietungsgeschäft gelten alle allgemeinen Vorschriften, die auch sonst für Kraftwagen gelten. Hier ist zum Beispiel die Verordn...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Vermietung von Pkw industry in Germany in 2024?
The market size of the Vermietung von Pkw industry in Germany is €47,4Mrd. in 2024.
How many businesses are there in the Vermietung von Pkw industry in 2024?
There are 3.857 businesses in the Vermietung von Pkw industry in Germany, which has declined at a CAGR of 2.2% between 2019 and 2024.
Has the Vermietung von Pkw industry in Germany grown or declined over the past 5 years?
The market size of the Vermietung von Pkw industry in Germany has been at a CAGR of 5.0% between 2019 and 2024.
What is the forecast growth of the Vermietung von Pkw industry in Germany over the next 5 years?
The Vermietung von Pkw in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Vermietung von Pkw market in Germany?
The biggest companies operating in the Vermietung von Pkw market in Germany are Volkswagen AG, Mercedes-Benz Group AG and Bayerische Motoren Werke AG
What does the Vermietung von Pkw in Germany include?
Reguläre Kraftwagenvermietung and Operating Leasing are part of the Vermietung von Pkw industry.
Which companies have the highest market share in the Vermietung von Pkw in Germany?
The company holding the most market share in Germany is Volkswagen AG.
How many people are/were employed in the Vermietung von Pkw in Germany in 2024?
There are 31.661 employed in the Vermietung von Pkw industry in Germany 2024.
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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