Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -2.3% over the past five years, to reach an estimated €2,2Mrd. in 2024.
Trends and Insights
- PR-Unternehmen wollen mithilfe von Multichannel-Strategien verschiedene Zielgruppen ansprechen. Über Online-Medien können Verbraucher schneller erreicht werden, dennoch sind auch Printmedien weiterhin ein wichtiges Instrument.
- Additional trends and insights available with purchase
Biggest companies in the Public-Relations-Beratung
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
FischerAppelt AG | ||||
MC Group | ||||
Serviceplan Group SE & Co. KG |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Online-PR, Presse- und Medienarbeit and Krisenkommunikation. Online-PR is the largest segment of the Public-Relations-Beratung.
Trends and Insights
<LI>Die Online-PR hat sich aufgrund der digitalen Transformation zum größten Umsatztreiber in der PR-Branche entwickelt.
- Sie ermöglicht eine schnelle Informationsverbreitung und ist kosteneffizienter als PR-Maßnahmen über Printmedien. Die Nutzung von sozialen Netzwerken verstärkt die Reichweite.</LI><LI>Offline-PR bleibt jedoch weiterhin relevant, und beide Kanäle ergänzen sich gegenseitig, wodurch ein Multichannel-Ansatz oft bevorzugt wird. Multimedia- und Social-Media-Beratung spielen eine entscheidende Rolle in diesem Dienstleistungsbereich.</LI><LI>Durch die gezielte Kombination von Offline- und Online-PR-Maßnahmen können Unternehmen ihre Reichweite maximieren und ihre Botschaften auf vielfältige Weise an ihre Zielgruppen kommunizieren.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Branche der Public-Relations-Beratung hat zwischen 2019 und 2024 einen durchschnittlichen jährlichen Umsatzrückgang von 2,3 % verzeichnet. Der Umsatzrückgang ist mitunter auf den Ausbruch der Coronavirus-Pandemie zurückzuführen, der in vielen Branchen zu Verlusten führte, die daher ihre Mittel für PR-Maßnahmen reduzierten. Jedoch hat die Nachfrage nach Krisenkommunikation zugenommen. Ungeachtet der Coronavirus-Pandemie konnte die Branche in den vergangenen fünf Jahren vor allem von der rasant gestiegenen Prävalenz der Online-Medien profitieren. Insbesondere die Bedeutung der sozialen Netzwerke als wichtige Kommunikationskanäle haben die Arbeitsweise der PR-Berater sowie den Beratungsbedarf ihrer Kunden transformiert. Für eine möglichst effiziente Kommunikation automatisieren Branchenteilnehmer ihre PR-Maßnahmen verstärkt, indem sie Big-Data-Analysetools und auf künstlicher Intelligenz basierende Algorithmen verwenden, die auch im Online-Marketing relevant sind. Der Branchenumsatz wird 2024 voraussichtlich um 0,7 % steigen und damit 2,2 Milliarden Euro betragen.
What's included in this industry?
Online-PRPresse- und MedienarbeitKrisenkommunikationEventtätigkeitenPublic AffairsInterne KommunikationCorporate PublishingOnline-PRPresse- und MedienarbeitKrisenkommunikationEventtätigkeitenPublic AffairsInterne KommunikationCorporate PublishingSonstige BeratungstätigkeitenCompanies
FischerAppelt AGMC GroupServiceplan Group SE & Co. KGPurchase this report to view all 5 major companies in this industry.
Related Terms
CORPORATE PUBLISHINGFAKE NEWSLOBBYISMUSQR-CODESTAKEHOLDERWAR FOR TALENTSIndustry Code
WZ M70.21DE - Public-Relations-Beratung
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
M&A-Volumen. Ein hohes Volumen an M&A-Deals ruft in der Regel eine verstärkte Nachfrage nach den Branchenleistungen hervor, da PR-Agenturen wertvolle Beratungsleistungen bei F...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Online-PR und die Integration von Multichannel-Strategien gewinnen in der PR-Branche zunehmend an Bedeutung</B>. <LI>Die Online-PR hat sich aufgrund der digitalen Transform...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die PR-Branche ist vor allem in Nordrhein-Westfalen stark vertreten</B>. <LI>Die Region Mitte ist ein bedeutender Standort für die PR-Branche. Vor allem in Nordrhein-Westfa...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Kommunikations- und Verhandlungsfähigkeit. In der PR-Beratungsbranche sind ausgeprägte Kommunikations- und Verhandlungsfähigkeiten unerlässlich, um die Bedürfnisse der Kunden ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Mit der Kreativmarke PUK schafft FischerAppelt ein umfassendes Marketing-Angebot FischerAppelt bündelt seine Marketing-Expertise, indem das Unternehmen Philipp und Keuntje (P...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of FischerAppelt AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of MC Group's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Serviceplan Group SE & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for FischerAppelt AG, and factors influencing its performance in the industry
- Description and key data for MC Group, and factors influencing its performance in the industry
- Description and key data for Serviceplan Group SE & Co. KG, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Kommunikationskodex</B>. <LI>Der vom Deutschen Rat für Public Relations (DRPR) entwickelte Kommunikationskodex fungiert als verbindlicher Leitfaden für das Verhalten und di...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Public-Relations-Beratung industry in Germany in 2024?
The market size of the Public-Relations-Beratung industry in Germany is €2,2Mrd. in 2024.
How many businesses are there in the Public-Relations-Beratung industry in 2024?
There are 3.216 businesses in the Public-Relations-Beratung industry in Germany, which has declined at a CAGR of 0.5% between 2019 and 2024.
Has the Public-Relations-Beratung industry in Germany grown or declined over the past 5 years?
The market size of the Public-Relations-Beratung industry in Germany has been at a CAGR of -2.3% between 2019 and 2024.
What is the forecast growth of the Public-Relations-Beratung industry in Germany over the next 5 years?
The Public-Relations-Beratung in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Public-Relations-Beratung market in Germany?
The biggest companies operating in the Public-Relations-Beratung market in Germany are FischerAppelt AG, MC Group and Serviceplan Group SE & Co. KG
What does the Public-Relations-Beratung in Germany include?
Online-PR and Presse- und Medienarbeit are part of the Public-Relations-Beratung industry.
Which companies have the highest market share in the Public-Relations-Beratung in Germany?
The company holding the most market share in Germany is FischerAppelt AG.
How many people are/were employed in the Public-Relations-Beratung in Germany in 2024?
There are 14.605 employed in the Public-Relations-Beratung industry in Germany 2024.
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Methodology
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What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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