Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -3.3% over the past five years, to reach an estimated €8,5Mrd. in 2024.
Trends and Insights
- Die Nachfrage der Verbraucher verlagert sich zunehmend auf das Premiumsegment. Die Verbraucher sind demnach bereit, mehr Geld für den Genuss hochwertiger Biere zu bezahlen.
- Additional trends and insights available with purchase
Biggest companies in the Herstellung von Bier
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Radeberger Gruppe KG | ||||
Paulaner Brauerei Gruppe GmbH & Co. KGaA | ||||
Anheuser-Busch InBev Germany Holding GmbH |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Pilsener Biere, Helle Lagerbiere und Exportbiere and Bierspezialitäten und sonstige Biere. Pilsener Biere is the largest segment of the Herstellung von Bier.
Trends and Insights
<LI>Pilsener Bier ist das bei den Endverbrauchern mit Abstand beliebteste Bier, weshalb auf diese Produktgruppe der höchste Umsatzanteil entfällt.</LI><LI>Pils ist ein helles, stark gehopftes, untergäriges Bier.
- Aufgrund seines erhöhten Hopfengehalts hat es einen leicht bitteren, herben Geschmack.</LI><LI>Pilsener Bier steht in Konkurrenz mit anderen Biersorten und verliert aufgrund des Wandels der Verbraucherpräferenzen zunehmend Anteile an helle Lagerbiere und Bierspezialitäten. Daher ist der mit Pilsener Bier erzielte Umsatzanteil in den letzten fünf Jahren zurückgegangen. Diese Entwicklung dürfte sich in den kommenden fünf Jahren wegen der ungebrochenen Beliebtheit von Bierspezialitäten fortsetzen.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
In den letzten fünf Jahren hat sich die Branche der Herstellung von Bier negativ entwickelt. Der Alkoholkonsum der Bevölkerung sinkt kontinuierlich, was sich im rückläufigen Branchenumsatz widerspiegelt. Etablierte Hersteller versuchten in den vergangenen Jahren, ihre Marktanteile durch die Veranstaltung von Verkaufsaktionen in Verbindung mit Aktionspreisen zu stabilisieren und ihre Absatzkanäle zu sichern. Negativ beeinflusst wurde die Branche auch von den Auswirkungen der Coronavirus-Pandemie in den Jahren 2020 und 2021, die zur Folge hatten, dass der Branche vorübergehend bedeutende Absatzkanäle wie das Gastgewerbe wegbrachen. Insgesamt hat sich der Branchenumsatz seit 2019 im Mittel um 3,3 % pro Jahr verringert.
What's included in this industry?
Pilsener BiereHelle Lagerbiere und ExportbiereBierspezialitäten und sonstige BiereRadler und andere BiermischgetränkeAlkoholfreie Biere und MalzgetränkeWeizenbierePilsener BiereHelle Lagerbiere und ExportbiereBierspezialitäten und sonstige BiereRadler und andere BiermischgetränkeAlkoholfreie Biere und MalzgetränkeWeizenbiereCompanies
Radeberger Gruppe KGPaulaner Brauerei Gruppe GmbH & Co. KGaAAnheuser-Busch InBev Germany Holding GmbHPurchase this report to view all 5 major companies in this industry.
Related Terms
GROSSBRAUEREIHAUSTRUNKOBERGÄRIGES BIERPREMIUMBIERSCHANKBIERSTAMMWÜRZEGEHALTSTARKBIERUNTERGÄRIGES BIERVOLLBIERIndustry Code
WZ C11.05DE - Herstellung von Bier
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Gesundheitsbewusstsein. Das zunehmende Bewusstsein der deutschen Gesellschaft für die Bedeutung und den Wert der Gesundheit und eines entsprechenden Lebensstils führt dazu, da...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Pilsener Biere verlieren langsam aber sicher an Marktanteil</B>. <LI>Pilsener Bier ist das bei den Endverbrauchern mit Abstand beliebteste Bier, weshalb auf diese Produktgr...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Region Süd weist die mit Abstand höchste Brauereidichte auf</B>. <LI>Insbesondere in Bayern ist die Bierbrautradition stark verankert und Teil der dortigen Identität. I...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Zugang zu Exportmärkten. Der deutsche Markt ist gesättigt. Dank des hohen Ansehens von deutschem Bier in ausländischen Märkten bieten diese Wachstumschancen bei vergleichsweis...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Die Radeberger Gruppe ist mit einem breiten Produktportfolio aus nationalen und internationalen Marken vertreten Zum Portfolio der Radeberger Gruppe zählen bekannte Biermarke...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Radeberger Gruppe KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Paulaner Brauerei Gruppe GmbH & Co. KGaA's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Anheuser-Busch InBev Germany Holding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Radeberger Gruppe KG, and factors influencing its performance in the industry
- Description and key data for Paulaner Brauerei Gruppe GmbH & Co. KGaA, and factors influencing its performance in the industry
- Description and key data for Anheuser-Busch InBev Germany Holding GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Reinheitsgebot</B>. <LI>Die wohl bedeutendste regulatorische Vorschrift ist das deutsche Reinheitsgebot. Dieses besagt, dass Bier nur aus vier Zutaten hergestellt werden ka...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Herstellung von Bier industry in Germany in 2024?
The market size of the Herstellung von Bier industry in Germany is €8,5Mrd. in 2024.
How many businesses are there in the Herstellung von Bier industry in 2024?
There are 290 businesses in the Herstellung von Bier industry in Germany, which has declined at a CAGR of 4.0% between 2019 and 2024.
Has the Herstellung von Bier industry in Germany grown or declined over the past 5 years?
The market size of the Herstellung von Bier industry in Germany has been at a CAGR of -3.3% between 2019 and 2024.
What is the forecast growth of the Herstellung von Bier industry in Germany over the next 5 years?
The Herstellung von Bier in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Herstellung von Bier market in Germany?
The biggest companies operating in the Herstellung von Bier market in Germany are Radeberger Gruppe KG, Paulaner Brauerei Gruppe GmbH & Co. KGaA and Anheuser-Busch InBev Germany Holding GmbH
What does the Herstellung von Bier in Germany include?
Pilsener Biere and Helle Lagerbiere und Exportbiere are part of the Herstellung von Bier industry.
Which companies have the highest market share in the Herstellung von Bier in Germany?
The company holding the most market share in Germany is Radeberger Gruppe KG.
How many people are/were employed in the Herstellung von Bier in Germany in 2024?
There are 29.369 employed in the Herstellung von Bier industry in Germany 2024.
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Methodology
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
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