Industry Description
Establishments primarily engaged in broadcasting aural programs by radio to the public. Included in this industry are commercial, religious, educational, and other radio stations. Also included here are establishments primarily engaged in radio broadcasting and which produce radio program materials. Separate establishments primarily engaged in producing radio program materials are classified in Services, Industry 7922.
Business Examples
Common types of business activities within US SIC 4832 - Radio Broadcasting Stations are:
- Radio broadcasting stations
IBISWorld Industry Research Report
Radio Broadcasting in the US (51511)
Revenue 2022
$23.6bn
Growth 2022
1.48%
Key Trends
Audio streaming services have been a major source of competition for radio broadcasters over the past five years
Industry growth has in most years has lagged total advertising expenditure
Restructuring is expected to limit employment opportunities
Products and Services
US-SIC Hierarchy 4832 - Radio Broadcasting Stations
US-SIC Code 4832 - Radio Broadcasting Stations sits in the 2-digit Radio Broadcasting Stations sector. US SIC codes can be 2 to 8 digits and the further along the hierarchy, the more detailed and specific the category will be.
Division: E
Division Title: Transportation, Communications, Electric, Gas, and Sanitary Services
2 Digits 3 Digits 4 Digits
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411 Local and Suburban Passenger Transportation
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412 Taxicabs
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413 Intercity and Rural Bus Transportation
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414 Bus Charter Service
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415 School Buses
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417 Terminal and Service Facilities for Motor Vehicle
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421 Trucking and Courier Services, Except Air
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422 Public Warehousing and Storage
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423 Terminal and Joint Terminal Maintenance
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431 United States Postal Service
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441 Deep Sea Foreign Transportation of Freight
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442 Deep Sea Domestic Transportation of Freight
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443 Freight Transportation On the Great Lakes-st.
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444 Water Transportation of Freight, Not Elsewhere
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448 Water Transportation of Passengers
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449 Services Incidental To Water Transportation
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451 Air Transportation, Scheduled, and Air Courier
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452 Air Transportation, Nonscheduled
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458 Airports, Flying Fields, and Airport Terminal
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461 Pipelines, Except Natural Gas
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472 Arrangement of Passenger Transportation
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473 Arrangement of Transportation of Freight and Cargo
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474 Rental of Railroad Cars
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478 Miscellaneous Services Incidental To Transportation
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481 Telephone Communications
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482 Telegraph and Other Message Communications
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483 Radio and Television Broadcasting Stations
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484 Cable and Other Pay Television Services
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489 Communications Services, Not Elsewhere
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491 Electric Services
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492 Gas Production and Distribution
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493 Combination Electric and Gas, and Other Utility
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494 Water Supply
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495 Sanitary Services
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496 Steam and Air-conditioning Supply
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497 Irrigation Systems
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Extended US-SIC Hierarchy for 4832 - Radio Broadcasting Stations
For business marketing and targeting, US SIC Codes have been extended to provide more specific classifications within US-SIC 4832 - Radio Broadcasting Stations. Extended US SIC Codes are being continuously updated to reflect the current business environment.
6 Digit SIC Codes
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483201 Radio stations & broadcasting companies
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483202 Government-radio broadcasting stations
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483203 Broadcasting companies
8 Digit SIC Codes
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48320000 Radio broadcasting stations
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48320100 Radio broadcasting stations, music format
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48320101 Big band
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48320102 Classical
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48320103 Contemporary
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48320104 Country
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48320105 Easy listening
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48320106 Gospel
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48320107 Jazz
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48320108 Rhythm and blues
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48320109 Rock
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48320200 Radio broadcasting stations, except music format
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48320201 Educational
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48320202 News
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48320203 Religious
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48320204 Sports
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48320205 Talk
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48329900 Ethnic programming and radio broadcasting stations, nec
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48329901 Ethnic programming
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