Industry Description
This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles (ATV), personal watercraft, utility trailers, and other motor vehicles (except automobiles, light trucks, recreational vehicles, and boats) or retailing these new vehicles in combination with activities, such as repair services and selling replacement parts and accessories.
Illustrative Examples:
All-terrain vehicle (ATV) dealers
Motorcycle dealers
Moped dealers
Motorcycle parts and accessories dealers
Personal watercraft dealers
Aircraft dealers
Snowmobile dealers
Powered golf cart dealers
Utility trailer dealers
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 441228 - Motorcycle, ATV, and All Other Motor Vehicle Dealers are:
- Horse trailer dealers
- Motorbike dealers
- Used motorcycle dealers
- All-terrain vehicle (ATV) dealers
- Motorcycle parts and accessories dealers
- Used utility trailer dealers
- Motor scooters dealers
- Off-road all-terrain vehicles (ATVs), wheeled or tracked, dealers
- Used aircraft dealers
- Motorcycle dealers
- Moped dealers
- Golf cart dealers, powered
- Personal watercraft dealers
- Utility trailer dealers
- Aircraft dealers
- Snowmobile dealers
- Bicycle shops, motorized
IBISWorld Industry Research Report
Motorcycle Dealership and Repair in the US (44122a)
Revenue 2025
$49.3bn
Growth 2025
0.66%
Key Trends
Industry revenue is strongly tied to disposable income levels and consumer sentiment
Rising purchase costs put downward pressure on industry profit growth
Dealers that concentrate on catering to new demographics will likely be more competitive
Products and Services
Similar Industries
For some business types, there may be a similar industry to 441228 - Motorcycle, ATV, and All Other Motor Vehicle Dealers that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Retailing new automobiles and light trucks--are classified in Industry 441110, New Car Dealers;
IBISWorld industry research report
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NAICS Cross Reference
Retailing used automobiles and light trucks--are classified in Industry 441120, Used Car Dealers;
IBISWorld industry research report
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NAICS Cross Reference
Retailing new or used recreational vehicles, such as travel trailers--are classified in Industry 441210, Recreational Vehicle Dealers;
IBISWorld industry research report
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NAICS Cross Reference
Retailing new or used boats, outboard motors, boat trailers, and marine supplies--are classified in U.S. Industry 441222, Boat Dealers;
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NAICS Cross Reference
Retailing new nonmotorized bicycles--are classified in Industry 451110, Sporting Goods Stores;
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NAICS Cross Reference
Retailing used nonmotorized bicycles--are classified in Industry 453310, Used Merchandise Stores; and
IBISWorld industry research report
NAICS Hierarchy 441228 - Motorcycle, ATV, and All Other Motor Vehicle Dealers
NAICS Code 441228 - Motorcycle, ATV, and All Other Motor Vehicle Dealers sits in the 2-digit Motorcycle, ATV, and All Other Motor Vehicle Dealers sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
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4411 Automobile Dealers
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44111 New Car Dealers
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44112 Used Car Dealers
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4412 Other Motor Vehicle Dealers
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44121 Recreational Vehicle Dealers
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44122 Motorcycle, Boat, and Other Motor Vehicle Dealers
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4413 Automotive Parts, Accessories, and Tire Stores
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44131 Automotive Parts and Accessories Stores
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44132 Tire Dealers
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4421 Furniture Stores
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44211 Furniture Stores
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4422 Home Furnishings Stores
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44221 Floor Covering Stores
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44229 Other Home Furnishings Stores
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4431 Electronics and Appliance Stores
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44314 Electronics and Appliance Stores
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4441 Building Material and Supplies Dealers
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44411 Home Centers
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44412 Paint and Wallpaper Stores
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44413 Hardware Stores
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44419 Other Building Material Dealers
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4442 Lawn and Garden Equipment and Supplies Stores
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44421 Outdoor Power Equipment Stores
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44422 Nursery, Garden Center, and Farm Supply Stores
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4451 Grocery Stores
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44511 Supermarkets and Other Grocery (except Convenience) Stores
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44512 Convenience Stores
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4452 Specialty Food Stores
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44521 Meat Markets
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44522 Fish and Seafood Markets
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44523 Fruit and Vegetable Markets
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44529 Other Specialty Food Stores
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4453 Beer, Wine, and Liquor Stores
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44531 Beer, Wine, and Liquor Stores
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4461 Health and Personal Care Stores
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44611 Pharmacies and Drug Stores
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44612 Cosmetics, Beauty Supplies, and Perfume Stores
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44613 Optical Goods Stores
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44619 Other Health and Personal Care Stores
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4471 Gasoline Stations
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44711 Gasoline Stations with Convenience Stores
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44719 Other Gasoline Stations
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4481 Clothing Stores
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44811 Men's Clothing Stores
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44812 Women's Clothing Stores
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44813 Children's and Infants' Clothing Stores
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44814 Family Clothing Stores
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44815 Clothing Accessories Stores
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44819 Other Clothing Stores
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4482 Shoe Stores
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44821 Shoe Stores
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4483 Jewelry, Luggage, and Leather Goods Stores
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44831 Jewelry Stores
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44832 Luggage and Leather Goods Stores
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Similar Industries Niche and Emerging
IBISWorld provides research on hundreds of niche and emerging industries, including the following for 441228 - Motorcycle, ATV, and All Other Motor Vehicle Dealers.
- Used Aircraft & Equipment Dealers in the US OD5766
- Golf Cart Dealers in the US OD5355
- Motorcycle Gear Stores in the US OD6397
NAICS Resources
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