Cable Networks in Canada - Market Research Report (2013-2028)
New York, United States
Last Updated: October 2023
NAICS 51521CARevenue
$4.1bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
4,301
Businesses
37
Wages
$XXX.Xm
Cable Networks in Canada industry analysis
The Cable Networks industry in Canada has experienced strong headwinds inhibiting growth. Both consumers and the government have increasingly explored alternatives to the cable distribution model, which has resulted in revenue waning. Internet-based streaming services such as Netflix and Hulu have posed a significant threat to the industry's stronghold on TV programming, and increasing domestic investment by these services has taken its toll on industry operations. The pandemic further accelerated the adoption of digital streaming services as consumers spent more leisure time at home. Overall, revenue has been declining at an annualized 4.1% over the past five years and is expected to reach $4.1 billion in 2023, despite an incline of 1.4% in 2023 alone, with profit sliding down to 17.3%.Revenue pitfalls are also related to a regulatory landscape that has hindered expansionary strategies. Most notably, the Canadian Radio-television and Telecommunications Commission rolled out a mandate in 2016 that now requires service providers to offer basic cable packages to customers for $25.00 or less. The goal of this regulation is to maximize the range of choices and affordability of TV for Canadian customers. The strategic navigation of threats, such as external competition and regulation, have not been offset through innovative pricing models and more tailored services, as the efficacy of such tactics failed to expand industry revenue or profit generation.In the absence of any significant changes, cable networks are poised to continue to struggle while adapting to changing consumer preferences. Fibre optic cable infrastructure has created significantly faster internet and cable speeds, while improved infrastructure will likely lead the way to developments in new 4K and ultra-high-definition TV content. Despite intensifying competition, content diversification and tiered pricing models are expected to lessen any revenue declines moving forward, and as streaming services continue to raise their own prices, cable subscriptions will grow more relatively affordable. Ultimately, industry revenue is projected to marginally rise an annualized 0.8% to $4.3 billion in 2028.
Trends and Insights
- Increasing internet connectivity has furthered the extent of external competition. Internet-based streaming services have posed a significant threat to the industry's stronghold on TV programming
- As on-demand digital streaming platforms rise in popularity, traditional television subscription options have waned in popularity. This trend has been accelerated by the rise in cord-cutting alternatives during the pandemic.
- Establishments in the industry are concentrated mostly in line with regional shares of the total domestic population, which represent the potential viewing audiences of each province. Densely populated cities such as Toronto and Montreal function as key areas for industry networks.
- The industry is susceptible to a high degree of external competition. The emergence of online video streaming such as Netflix has significantly cut into demand for cable networks.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated $4.1bn in 2023.
Trends and Insights
Rising competition from on-demand streaming services and shifts in consumers' viewing habits
- The Canadian Cable Networks industry has both expanded its channel offerings and improved service quality to better compete with emerging digital media platforms and diminishing new subscriptions.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Shifts in the economic landscape and consumer trends prove favorable
- Rising advertising expenditure and increasing disposable income will constrain the extent of the industry's decline as enterprises adapt to a changing industry landscape.
Biggest companies in the Cable Networks in Canada
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Bell Media Inc. | 1,646.3 | 364.0 | 22.1 | |
Rogers Communications Inc. | 1,289.9 | 269.1 | 20.9 | |
Corus Entertainment Inc. | 716.7 | 219.9 | 30.7 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Subscriber revenue, Sales of local air time and Sales of national air time. Subscriber revenue is the largest segment of the Cable Networks in Canada.
Trends and Insights
Declining subscription rates have hurt expansionary opportunities for industry enterprises
- Cable networks rely heavily on subscriber revenue to dictate growth, which accounts for an estimated 43.2% of industry revenue in 2023.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- E-Commerce & Online Auctions in Canada
Complementors
- Movie, TV & Video Production in Canada
- Radio Broadcasting in Canada
- TV Broadcasting in Canada
International industries
- Cable Networks in the US
- Television Broadcasting in New Zealand
- Television Programming & Broadcasting in the UK
- TV & Radio Broadcasting in China
Table of Contents
About this industry
Industry definition
The Cable Networks industry in Canada distributes TV programs on a subscription or fee basis through cable systems. Industry operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.
What's included in this industry?
Subscriber revenue salesSales of national air timeOther cable network servicesSales of local air timeCompanies
Bell Media Inc.Rogers Communications Inc.Corus Entertainment Inc.Purchase this report to view all 6 major companies in this industry.
Related Terms
BROADCAST TVCABLE TVPAY-TVPAY-PER-VIEWCHURN RATEIndustry Code
NAICS 515210 - Cable Networks in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Increasing internet connectivity has furthered the extent of external competition. Internet-based streaming services have posed a significant threat to the industry's strongh...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
As on-demand digital streaming platforms rise in popularity, traditional television subscription options have waned in popularity. This trend has been accelerated by the rise...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Establishments in the industry are concentrated mostly in line with regional shares of the total domestic population, which represent the potential viewing audiences of each p...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each province in 2023
- Number and share of revenue each province accounts for in 2023
- Number and share of wages each province accounts for in 2023
- Number and share of employees in each province in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The industry is susceptible to a high degree of external competition. The emergence of online video streaming such as Netflix has significantly cut into demand for cable netw...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
In 2018, Bell Media launched the Crave streaming service, which provides up-to-date HBO programming to all Canadians with internet access. Due to this groundbreaking launch, ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Bell Media Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Rogers Communications Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Corus Entertainment Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Bell Media Inc., and factors influencing its performance in the industry
- Description and key data for Rogers Communications Inc., and factors influencing its performance in the industry
- Description and key data for Corus Entertainment Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
An increase in the number of broadband connections has given momentum to industry alternatives to cut into demand. Online streaming services and other substitutes have flouri...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry is characterized by a bifurcation of operations between primary cable providers and those that use existing infrastructure and operate on a local scale. The cost...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Assets (2016-2021)
- Liabilities (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cable Networks industry in Canada in 2024?
The market size of the Cable Networks industry in Canada is $4.1bn in 2024.
How many businesses are there in the Cable Networks in Canada industry in 2023?
There are 37 businesses in the Cable Networks industry in Canada, which has declined at a CAGR of 1.5 % between 2018 and 2023.
Has the Cable Networks industry in Canada grown or declined over the past 5 years?
The market size of the Cable Networks industry in Canada has been declining at a CAGR of 4.1 % between 2018 and 2023.
What is the forecast growth of the Cable Networks industry in Canada over the next 5 years?
Over the next five years, the Cable Networks industry in Canada is expected to grow.
What are the biggest companies in the Cable Networks market in Canada?
The biggest companies operating in the Cable Networks market in Canada are Bell Media Inc., Rogers Communications Inc. and Corus Entertainment Inc.
What does the Cable Networks in Canada include?
Subscriber revenue sales and Sales of national air time are part of the Cable Networks industry.
Which companies have the highest market share in the Cable Networks in Canada?
The company holding the most market share in Canada is Bell Media Inc..
How competitive is the Cable Networks industry in Canada?
The level of competition is moderate and increasing in the Cable Networks industry in Canada.
