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Tourism Australia - Enterprise Profile
Tourism Australia is a Government Body that generates the majority of its income from the Travel Agency & Tour Arrangement Services industry. In 2023 the company generated total revenue of $187,605,000 including sales and other revenue. In 2023 Tourism Australia had 186 employees including employees from all subsidiaries under the company's control. The Chief Executive of Tourism Australia is Mr Robin Mack whose official title is Acting Managing Director. The Chairman of Tourism Australia is Ms Penny Fowler whose official title is Non-Executive Chair . Tourism Australia is responsible for attracting international visitors to Australia for both leisure and business purposes. The activities undertaken by the agency include: Advertising Public Relations & Media Programs Trade Shows Industry Programs Consumer Promotions Online Communications Consumer Research
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What's included in this enterprise profile
IBISWorld's research coverage of Tourism Australia includes financial statements, operating segments, competitor benchmarking, key personnel and shareholders.
Company Details
What’s this enterprise profile about?
Tourism Australia, trading as Tourism Australia, operates under the ABN 99 657 548 712 and was incorporated on 01 July 2004. Tourism Australia primarily operates in the Travel Agency & Tour Arrangement Services industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Tourism Australia, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Tourism Australia’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Tourism Australia operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Tourism Australia’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Tourism Australia, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Tourism Australia. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Tourism Australia’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Tourism Australia?
Tourism Australia is responsible for attracting international visitors to Australia for both leisure and business purposes. The activities undertaken by the agency include: Advertising Public Relations & Media Programs Trade Shows Industry Programs Consumer Promotions Online Communications Consumer Research
What industry does Tourism Australia operate in?
Tourism Australia, trading as Tourism Australia, is a Private Company that generates the majority of its income from the Travel Agency & Tour Arrangement Services industry in Australia.
Where is Tourism Australia located?
Tourism Australia company is based at 180 George Street, Sydney, New South Wales, Australia.
Who is the CEO of Tourism Australia?
The Non-Executive Chair of Tourism Australia is Penny Fowler and the Acting Managing Director is Robin Mack.
What was Tourism Australia’s revenue in 2025?
In 2025, Tourism Australia generated total revenue of approximately $187.6 million.
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