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Computer and Software Retailing in Australia - Market Research Report (2014-2029)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: October 2024 ANZSIC G4222

Revenue

$8.3bn

2024-25

$8.3bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

13,071

Businesses

2,801

Wages

$X.Xbn

Computer and Software Retailing in Australia industry analysis

Computers have become part of everyday life. Despite volatility in internet subscriber numbers, a continued expansion in IT adoption rates have given computer and software retailers a steady stream of customers in the market for new equipment. No longer bound to a desk, greater mobility and portability have driven demand for smaller, lightweight devices, with laptops and tablets answering the call. Changes in the way consumers work have also altered how consumers store, share and access data, with online connectivity and use of digital documents growing in leaps and bounds thanks to cloud computing. Yet all of this has hampered computing hardware sales, particularly for printers and storage devices.

Trends and Insights

  • Computer sales climbed during the pandemic. Shifts to working and studying from home during lockdowns led to a flurry of new sales as consumers made the workplace transition.
  • Computer and software retailers largely sell hardware, peripherals, game consoles and software. Technological advances, new product releases and changes in how consumers use and access computers and data have altered product demand.
  • Computer and software retailers tend to choose store locations based on population trends and consumer demand. That’s why New Soth Wales, Victoria and Queensland account for the majority of locations.
  • Price and product range are the main competitive drivers. Consumers are price conscious and will compare retailers’ offers to get the best price.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated $8.3bn in 2024.

Trends and Insights

Early sales gains have been eroded in later years

  • Demand for computers surged during the pandemic as restrictions left consumers with little option but to set up makeshift work and study areas at home. Laptops, monitors, webcams and printers were high on the shopping list for consumers buying new computer equipment during the pandemic.
  • Additional trends and insights available with purchase
Computer and Software Retailing in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumer spending will benefit from an upswing in income and sentiment

  • Improving economic conditions and an increase in population numbers, thanks to higher net migration and an upswing in average weekly earnings, will give more consumers more money to spend on discretionary goods like computers and software.

Biggest companies in the Computer and Software Retailing in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
JB Hi-Fi
1,750.0
Harvey Norman
1,036.2
Wesfarmers
1,006.7

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Computer and Software Retailing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Computer hardware, Computer peripherals, parts and accessories and Games consoles. Computer hardware is the largest segment of the Computer and Software Retailing in Australia.

Trends and Insights

Demand for greater mobility has driven computer hardware sales

  • Computer hardware includes tablets, laptops, notebooks and desktop computers. Escalating demand for mobile technology has fuelled an upswing in computer hardware sales’ share of revenue.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry retailers sell computer and software products including desktop computers, laptops, tablets, printers, keyboards, computer game consoles and packaged software. Retailers purchase products from upstream manufacturers and wholesalers before selling these goods to downstream business and consumer markets.

What's included in this industry?

Computer hardwareComputer peripherals, parts and accessoriesGame consolesComputer software

Companies

JB Hi-FiHarvey NormanWesfarmers

Purchase this report to view all 6 major companies in this industry.

Related Terms

IT LITERACYTABLETCONSOLE

Industry Code

ANZSIC 2006

ANZSIC 4222 - Computer and Software Retailing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Computer sales climbed during the pandemic. Shifts to working and studying from home during lockdowns led to a flurry of new sales as consumers made the workplace transition.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Computer and software retailers largely sell hardware, peripherals, game consoles and software. Technological advances, new product releases and changes in how consumers use ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Computer and software retailers tend to choose store locations based on population trends and consumer demand. That’s why New Soth Wales, Victoria and Queensland account for ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price and product range are the main competitive drivers. Consumers are price conscious and will compare retailers’ offers to get the best price.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

JB Hi-Fi, Harvey Norman and Officeworks dominate the computer and software market. Outside of these retailers, the market is home to many single-shopfront retailers that meet...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of JB Hi-Fi's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Harvey Norman's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Wesfarmers's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for JB Hi-Fi, and factors influencing its performance in the industry
  • Description and key data for Harvey Norman, and factors influencing its performance in the industry
  • Description and key data for Wesfarmers, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Retailers must stay up to date with changes in the General Retail industry Award to ensure compliance with current regulations. The award outlines minimum conditions for staf...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Cost structures can vary between computer and software retailers. Factors like product range, store count, access to suppliers and the number of staff employed can influence ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Computer and Software Retailing industry in Australia in 2024?

The market size of the Computer and Software Retailing industry in Australia is $8.3bn in 2024.

How many businesses are there in the Computer and Software Retailing in Australia industry in 2024?

There are 2,801 businesses in the Computer and Software Retailing industry in Australia, which has grown at a CAGR of 0.8 % between 2019 and 2024.

Has the Computer and Software Retailing industry in Australia grown or declined over the past 5 years?

The market size of the Computer and Software Retailing industry in Australia has been growing at a CAGR of 0.6 % between 2019 and 2024.

What is the forecast growth of the Computer and Software Retailing industry in Australia over the next 5 years?

Over the next five years, the Computer and Software Retailing industry in Australia is expected to grow.

What are the biggest companies in the Computer and Software Retailing market in Australia?

The biggest companies operating in the Computer and Software Retailing market in Australia are JB Hi-Fi, Harvey Norman and Wesfarmers

What does the Computer and Software Retailing in Australia include?

Computer hardware and Computer peripherals, parts and accessories are part of the Computer and Software Retailing industry.

Which companies have the highest market share in the Computer and Software Retailing in Australia?

The company holding the most market share in Australia is JB Hi-Fi.

How competitive is the Computer and Software Retailing industry in Australia?

The level of competition is high and increasing in the Computer and Software Retailing industry in Australia.

Related Industries

Widen you competitive advantage with related industries

Competitors

  • Domestic Appliance Retailing in Australia

Complementors

  • Computer and Computer Peripheral Wholesaling in Australia
  • Telecommunications and Other Electrical Goods Wholesaling in Australia
  • Video Game, DVD and Recorded Music Retailing in Australia

International industries

  • Computer Stores in the US
  • Online Computer & Tablet Sales in the US
  • Consumer Electronics Stores in Canada
  • Computer and Computer Peripheral Retailing in New Zealand
  • Computer & Gaming Product Retailers in the UK

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.