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Public Relations Services Procurement Research Report | Published: Mar 2015

Helping businesses make better purchasing decisions, faster

Public Relations Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Public Relations Services Procurement Research Report offers purchasing insight into the Public Relations Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 11-14
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 14-17
Price Change
Public Relations Services - Recent Price Trend

Average prices for public relations services are expected to rise at an annualized rate of 2.5% from 2011 to 2014. Demand shifts are the main cause of price growth. Market demand is rising due to increases in total advertising expenditure, corporate profit and internet traffic volume. First, total advertising expenditure drives demand for public relations services because public relations are a... purchase to read more

Public Relations Services - Total Cost of Ownership

When purchasing public relations services, buyers can expect a medium total cost of ownership (TCO). With the average market rate of $225 per hour in 2013 and 2,080 hours per year (full-time at 40 hours per week), the cost of annual service with a public relations provider is about $468,000. The majority of these costs are derived from the labor and services expensed by the public relations... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of public relations services. Providers of public relations services facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. The primary services in the market include media outreach, content creation and press release distribution. This report does not include investor relations, internal relations, event planning, crisis management, paid advertising, media buying, social media, public affairs, social marketing or brand marketing. 

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