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Public Relations Services Procurement Research Report | Published: Dec 2015

Helping businesses make better purchasing decisions, faster

Public Relations Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Public Relations Services Procurement Research Report helps simplify the purchasing process. This report provides tools such as pricing trends and forecasts, supplier benchmarks and negotiation questions to help you work with internal stakeholders and executives to manage the procurement process for your company. With this information, your company will be able to make credible and knowledgeable decisions regarding purchasing Public Relations Services.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 11-14
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 14-17
Price Change
Public Relations Services - Recent Price Trend

Average prices for public relations services have risen at an estimated annualized rate of 2.4% from 2012 to 2015 due primarily to rising demand stemming from increases in total advertising expenditure, corporate profit and internet traffic volume.A rise in total advertising expenditure has supported higher demand for public relations services because these services represent a segment of many... purchase to read more

Public Relations Services - Total Cost of Ownership

When purchasing public relations services, buyers can expect a moderate total cost of ownership. At the average market rate of $189.63 per hour and the average full-time schedule of 2,087 hours per year, the cost of annual service with a public relations provider is about $395,758. The labor and services expensed by the public relations agency comprise the majority of these costs. However,... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of public relations services. Providers of public relations services facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. The primary services providers offer include media outreach, content creation and press release distribution. This report does not include investor relations, internal relations, event planning, crisis management, paid advertising, media buying, social media, public affairs, social marketing or brand marketing.

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