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Public Relations Services Procurement Research Report | Published: Aug 2016

Helping businesses make better purchasing decisions, faster

Public Relations Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Public Relations Services Procurement Research Report is a comprehensive guide to purchasing Public Relations Services. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Public Relations Services - Recent Price Trend

During the three years to 2016, the price of public relations services has been rising at an estimated annualized rate of 2.1%. Rising demand for services has allowed suppliers to boost their prices, although falling wage costs and competition among suppliers have both tempered price growth.Heightened demand has been the primary cause of service price increases. A rise in total advertising... purchase to read more

Public Relations Services - Total Cost of Ownership

When purchasing public relations services, buyers can expect a moderate total cost of ownership. For example, a buyer paying the average market rate of $194 per hour for an average full-time schedule of 2,087 hours per year would be paying a public relations provider about $404,878. The labor and services expensed by the public relations agency comprise the majority of these costs. However,... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of public relations services. Providers of public relations services facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. The primary services providers offer include media outreach, content creation and press release distribution. This report does not include investor relations, internal relations, event planning, crisis management, paid advertising, media buying, social media, public affairs, social marketing or brand marketing.

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