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Public Relations Services Procurement Research Report | Published: Mar 2015

Helping businesses make better purchasing decisions, faster

Public Relations Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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The Public Relations Services procurement report contains data and analysis of current and future trends when buying goods and services. IBISWorld’s in-depth procurement research is always presented in a logical and consistent format for easy reference throughout a company. The Public Relations Services Procurement Research Report contains growth forecasts for a three-year outlook period and supplier profit benchmarks so your company can make the right purchasing decision.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 12-15
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 15-18
Price Change
Public Relations Services - Recent Price Trend

Average prices for public relations services are expected to rise at an annualized rate of 2.5% from 2011 to 2014. Demand shifts are the main cause of price growth. Market demand is rising due to increases in total advertising expenditure, corporate profit and internet traffic volume. First, total advertising expenditure drives demand for public relations services because public relations are a... purchase to read more

Public Relations Services - Total Cost of Ownership

When purchasing public relations services, buyers can expect a medium total cost of ownership (TCO). With the average market rate of $225 per hour in 2013 and 2,080 hours per year (full-time at 40 hours per week), the cost of annual service with a public relations provider is about $468,000. The majority of these costs are derived from the labor and services expensed by the public relations... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of public relations services. Providers of public relations services facilitate communication between an organization and the public to promote favorable relationships and portray a desired image or message. The primary services in the market include media outreach, content creation and press release distribution. This report does not include investor relations, internal relations, event planning, crisis management, paid advertising, media buying, social media, public affairs, social marketing or brand marketing. 

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