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Promotional Products Procurement Research Report | Published: Jul 2015

Helping businesses make better purchasing decisions, faster

Promotional Products: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Promotional Products Procurement Research Report is a comprehensive guide to purchasing Promotional Products. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 11-14
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 14-17
Price Change
Promotional Products - Recent Price Trend

Average prices for promotional products are expected to rise at an annualized rate of 1.0% from 2011 to 2014. Input cost growth is driving this trend as materials suppliers increase the cost of their products. For example, Norwood Promotional Products, a top supplier, is boosting prices an average 5.1% each year. Because suppliers are increasing the prices on the products they sell to... purchase to read more

Promotional Products - Total Cost of Ownership

The total cost of ownership for promotional products is high, primarily due to minimum quantity order requirements, order set-up charges, other miscellaneous order charges, shipping costs and storage costs. All buyers will be subject to minimum quantity order requirements, which are applied to every order from a distributor's website. These requirements hurt buyers, because they lead to buyers... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of promotional products. Promotional products, also known as advertising specialties, are materials imprinted with an organization’s name and brand. These products are often passed out at trade shows and other events to advertise a company or cause, and are also given as gifts to clients to reward continued business. Popular promotional products include pens, tote bags, key chains and mugs. For the purposes of this report, direct suppliers of promotional products are referred to as "distributors" and the term "supplier" is used to describe upstream suppliers, which is standard terminology in this market. This report does not include other types of sales promotion services or items personalized for nonpromotional purposes.

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