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Promotional Products Procurement Research Report | Published: Jul 2015

Helping businesses make better purchasing decisions, faster

Promotional Products: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Promotional Products procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Promotional Products, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 11-14
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 14-17
Price Change
Promotional Products - Recent Price Trend

Average prices for promotional products have risen at an estimated annualized rate of 1.0% from 2012 to 2015 due, in part, to input cost growth. As suppliers have increased the prices of the inputs they sell to distributors, distributors have been pressured to raise the prices of the products they sell to buyers. For example, Norwood Promotional Products, a small distributor, has boosted prices... purchase to read more

Promotional Products - Total Cost of Ownership

The total cost of ownership for promotional products is high, primarily due to minimum quantity order requirements, order set-up charges, shipping costs, storage costs and other miscellaneous order charges. All buyers are subject to minimum quantity order requirements, which are applied to every order from a distributor's website. These requirements dampen buyer power because they lead to buyers... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of promotional products. Promotional products, also known as advertising specialties, are materials imprinted with an organization’s name and brand. These products are often passed out at trade shows and other events to advertise a company or cause, and are also given as gifts to clients to reward continued business. Popular promotional products include pens, tote bags, key chains and mugs. For the purposes of this report, direct suppliers of promotional products are referred to as "distributors" and the term "supplier" is used to describe upstream suppliers, which is standard terminology in this market. This report does not include other types of sales promotion services or items personalized for nonpromotional purposes.

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