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Product Promotion Services Procurement Research Report | Published: Mar 2015

Helping businesses make better purchasing decisions, faster

Product Promotion Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Product Promotion Services Procurement Research Report helps simplify the purchasing process. This report provides tools such as pricing trends and forecasts, supplier benchmarks and negotiation questions to help you work with internal stakeholders and executives to manage the procurement process for your company. With this information, your company will be able to make credible and knowledgeable decisions regarding purchasing Product Promotion Services.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 11-14
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 14-17
Price Change
Product Promotion Services - Recent Price Trend

From 2012 to 2015, the average price of product promotion services has been rising at an estimated annualized rate of 1.2%. Although prices have been increasing, the pricing environment is favorable for buyers overall because price increases have come slowly and steadily. Price volatility has been low, benefiting buyers by protecting them from extreme price fluctuations and allowing them to more... purchase to read more

Product Promotion Services - Total Cost of Ownership

The total cost of ownership for product promotion services is low because most expenses are included in the purchase price of the service. For example, the price of the service will include the costs of paying the demonstrator, compensating for their travel, the purchase price of the products and more. However, there are two possible exceptions: marketing collateral and restrictive scheduling... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of product promotion and field marketing services. Service providers are contracted to deploy representatives to various locations to interact with potential customers by offering product samples, promotional products or brand literature with the goals of creating product awareness, gaining new customers and building brand loyalty. Locations for promotions can include conferences, events, concerts, bars, shopping malls, retail stores and more. This report does not cover other types of marketing services such as advertising or media placement.

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