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Product Promotion Services Procurement Research Report | Published: Dec 2015

Helping businesses make better purchasing decisions, faster

Product Promotion Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Product Promotion Services Procurement Research Report is a comprehensive guide to purchasing Product Promotion Services. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 12-15
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 15-18
Price Change
Product Promotion Services - Recent Price Trend

From 2012 to 2015, the average price of product promotion services has been rising at an estimated annualized rate of 1.2%. Although prices have been increasing, the pricing environment is favorable for buyers overall because price increases have come slowly and steadily. Price volatility has been low, benefiting buyers by protecting them from extreme price fluctuations and allowing them to more... purchase to read more

Product Promotion Services - Total Cost of Ownership

The total cost of ownership for product promotion services is low because most expenses are included in the purchase price of the service. For example, the price of the service will include the costs of paying the demonstrator, compensating for their travel, the purchase price of the products and more. However, there are two possible exceptions: marketing collateral and restrictive scheduling... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of product promotion and field marketing services. Service providers are contracted to deploy representatives to various locations to interact with potential customers by offering product samples, promotional products or brand literature with the goals of creating product awareness, gaining new customers and building brand loyalty. Locations for promotions can include conferences, events, concerts, bars, shopping malls, retail stores and other venues. This report does not cover other types of marketing services such as advertising or media placement.

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