IBISWorld Home | IBISWorld Media Center | IBISWorld Careers 
Twitter Facebook LinkedIn

Media Monitoring Services Procurement Research Report | Published: Mar 2016

Helping businesses make better purchasing decisions, faster

Media Monitoring Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
Call us for half price off

IBISWorld’s Media Monitoring Services Procurement Research Report offers purchasing insight into the Media Monitoring Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 12-15
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 15-18
Price Change
Media Monitoring Services - Recent Price Trend

Average prices for media monitoring services have been growing at an estimated annualized rate of 2.0% in the three years to 2016. Rising demand has triggered this price growth. Market demand has been increasing due to growth in total advertising expenditure, corporate profit and the number of broadband connections. Media monitoring services better enable buyers to track and manage their... purchase to read more

Media Monitoring Services - Total Cost of Ownership

The total cost of ownership for media monitoring services is low. However, buyers must be aware of the rate schedule when purchasing a service. Typically, prices are quoted per year per user, so it is important to know the limitations or contractual terms of the subscription before committing to it. Buyers must be aware of the scope of the service they are buying (e.g. whether it covers print and... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of media monitoring services. Media monitoring services are most often used by public relations (PR) agencies or agents to monitor and collect news clippings (both virtual and physical) on topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the PR agency’s client. Media monitoring allows PR professionals to track the level of exposure they have created for their client and also helps determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.

Select Clients
View Sample