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Media Monitoring Services Procurement Research Report | Published: Sep 2014

Helping businesses make better purchasing decisions, faster

Media Monitoring Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Procurement Research Reports cover thousands of indirect purchasing lines. Our data and analysis help you strategically engage and negotiate with suppliers and give you the credibility to work with internal stakeholders and executives. IBISWorld’s Media Monitoring Services procurement research provides price trends and forecasts, supplier benchmarks and negotiation questions all intended to give your company leverage during the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 14-17
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 17-20
Price Change
Media Monitoring Services - Recent Price Trend

Over the three years to 2013, the average price of media monitoring services has grown at an annualized rate of 0.7%. Prices fell slightly in 2010 because the weak economy reduced discretionary business spending. Suppliers kept their prices low, and some even reduced them, to better compete for corporate dollars. In 2011, the price for media monitoring services rose 1.1%, following an increase in... purchase to read more

Media Monitoring Services - Total Cost of Ownership

The total cost of ownership for media monitoring services is low. However, buyers must be aware of the rate schedule when purchasing a service. Typically, prices are quoted per year per user, so it is important to know the limitations or contractual terms of the subscription before committing to it. Buyers must be aware of the scope of the service they are buying (e.g. whether it covers print and... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of media monitoring services. Media monitoring services are most often used by public relations (PR) agencies or agents to monitor and collect news clippings (both virtual and physical) on topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the PR agency’s client. Media monitoring allows PR professionals to track the level of exposure they have created for their client; it also helps determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. Media monitoring is available for traditional media outlets like newspapers and magazines, as well as for social media channels like social networking sites and blogs.

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