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Integrated Advertising Services Procurement Research Report | Published: May 2016

Helping businesses make better purchasing decisions, faster

Integrated Advertising Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Integrated Advertising Services Procurement Research Report offers purchasing insight into the Integrated Advertising Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
X.X
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Integrated Advertising Services - Recent Price Trend

Prices for integrated advertising services have increased at an estimated annualized rate of 1.4% in the three years to 2016. Rising overhead costs for suppliers have been partially responsible for the increase in price during the period. Increasing demand stemming from growth in total advertising expenditure and the number of businesses has also contributed to price growth.Total advertising... purchase to read more

Integrated Advertising Services - Total Cost of Ownership

There is a high total cost of ownership for integrated advertising services, which indicates that buyers typically pay additional costs for their services exceeding 100.0% of the purchase price of the service. Media expenses are the primary ancillary charge plaguing buyers. When working with an advertising agency, buyers must separately pay for the media that the agency buys on their behalf... purchase to read more

 


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are one-stop shops for companies looking to develop and implement advertising campaigns through a variety of platforms. Services provided by these suppliers range from basic conceptualization and design to media placement. This report does not cover advertising services purchased individually.



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