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Integrated Advertising Services Procurement Research Report | Published: Jun 2015

Helping businesses make better purchasing decisions, faster

Integrated Advertising Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Integrated Advertising Services Procurement Research Report offers purchasing insight into the Integrated Advertising Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 11-14
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 14-17
Price Change
Integrated Advertising Services - Recent Price Trend

Prices for integrated advertising services have been increasing at an estimated annualized rate of 1.4% in the three years to 2015. Input cost growth has contributed to price increases. In particular, rising overhead costs have pushed up the cost of hiring advertising professionals. Suppliers have passed these increased expenses to buyers in the form of higher prices.Rising demand has also been... purchase to read more

Integrated Advertising Services - Total Cost of Ownership

There is a high total cost of ownership for integrated advertising services, which indicates that buyers typically pay additional costs for their services exceeding 100.0% of the purchase price of the service. Media expenses are the primary ancillary charge plaguing buyers. When working with an advertising agency, buyers must separately pay for the media that the agency buys on their behalf... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are generally one-stop shops for companies looking to develop and implement advertising campaigns in a variety of media, from basic conceptualization and design to media placement.

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