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Integrated Advertising Services Procurement Research Report | Published: Oct 2013

Helping businesses make better purchasing decisions, faster

Integrated Advertising Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Procurement Research Reports cover thousands of indirect purchasing lines. Our data and analysis help you strategically engage and negotiate with suppliers and give you the credibility to work with internal stakeholders and executives. IBISWorld’s Integrated Advertising Services procurement research provides price trends and forecasts, supplier benchmarks and negotiation questions all intended to give your company leverage during the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 10-13
IBISWorld Buyer
Power Score
X.X
Profit Benchmark
Profit Benchmark
Price Change 10-13
Price Change
Integrated Advertising Services - Recent Price Trend

Advertising agency service pricing varies slightly throughout the economic cycle, representing low price volatility. Often, small and medium-size suppliers will compete on price to win market share. Larger firms tend to have management structures may hamper companies looking at a nontraditional advertising approach. Nevertheless, these firms have broad, complementary product lines and are able to... purchase to read more

Integrated Advertising Services - Total Cost of Ownership

Hidden costs of ownership arise when contracts with advertising agencies are not clear about the specific payments that buyers are responsible for. Under a clear contract there should be no hidden costs associated with buying integrated advertising... purchase to read more

 


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are generally one-stop shops for companies looking to develop and implement advertising campaigns in a variety of media, from basic conceptualization and design to media placement.



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