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Integrated Advertising Services Procurement Research Report | Published: Dec 2015

Helping businesses make better purchasing decisions, faster

Integrated Advertising Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Procurement Research Reports cover thousands of indirect purchasing lines. Our data and analysis help you strategically engage and negotiate with suppliers and give you the credibility to work with internal stakeholders and executives. IBISWorld’s Integrated Advertising Services procurement research provides price trends and forecasts, supplier benchmarks and negotiation questions all intended to give your company leverage during the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 12-15
IBISWorld Buyer
Power Score
X.X
Profit Benchmark
Profit Benchmark
Price Change 15-18
Price Change
Integrated Advertising Services - Recent Price Trend

Prices for integrated advertising services have increased at an estimated annualized rate of 1.4% in the three years to 2015. Rising overhead costs, which have pushed up the cost of hiring advertising professionals, have been partially responsible for the increase in price. Suppliers have passed these expenses on to buyers in the form of higher prices. Increasing demand stemming from growth in... purchase to read more

Integrated Advertising Services - Total Cost of Ownership

There is a high total cost of ownership for integrated advertising services, which indicates that buyers typically pay additional costs for their services exceeding 100.0% of the purchase price of the service. Media expenses are the primary ancillary charge plaguing buyers. When working with an advertising agency, buyers must separately pay for the media that the agency buys on their behalf... purchase to read more

 


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are generally one-stop shops for companies looking to develop and implement advertising campaigns in a variety of media, from basic conceptualization and design to media placement.



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