Industry Analysis & Industry Trends
During the past five years rising disposable income and high health consciousness among consumers have stimulated demand and production within the Yogurt Production industry. Greek-style yogurt has quickly eaten up market share, with demand for the product skyrocketing at an astronomical rate. In the coming years, the Greek-style yogurt phenomenon will continue aiding industry performance. Additionally, as per capita disposable income continues its postrecessionary rebound, Americans will increasingly indulge in this guilt-free treat.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Yogurt Production industry displays a high level of market share concentration, with the top four companies accounting for over 90.0% of industry revenue in 2015. Strong brand names, such as Dannon, Yoplait and Fage have long since dominated the US industry. Industry newcomer Chobani made waves by launching its Greek-style yogurt, which boasts more protein and less calories than other yogurt varieties. Although Chobani still holds the largest share of that segment, the company has forfeited some ground to Dannon after its introduction of a Greek-style yogurt.
In the five years to 2015, market share concentration has increased as Chobani has added itself to the top revenue generating companies, consolidating total yogurt sales into four major producers... purchase to read more