Industry Analysis & Industry Trends
The outlook for the Wood Flooring Manufacturing industry promises a rebound in revenue. As housing starts increase more quickly while the economy emerges from its recession, new home builders will create demand for wood flooring. Moreover, per capita disposable income is projected to improve as unemployment abates, so demand for flooring used in home improvement projects is also anticipated to rebound. At the same time, mounting competition from imports and from alternative flooring options will cause consolidation among industry players as unprofitable firms get acquired or exit the industry altogether.... purchase to read more
Industry Report - Industry Analysis Chapter
The Wood Flooring Manufacturing industry provides flooring for new construction and home improvements. Its performance is closely tied to the housing market and to consumer spending on home improvements. Prior to the recession, new home construction represented a significant portion of the industry's market; today, it accounts for only 22.5% of revenue. The housing boom and bust caused unprecedented turmoil in all industries tied to construction markets, and the Wood Flooring Manufacturing industry is no exception. From 2006 to 2009, construction activity and housing starts plummeted, dramatically reducing demand for wood flooring. During this period, industry revenue shrunk to less than half its size.
The trend in the five years since 2009 has therefore been one of recovery... purchase to read more