Industry Analysis & Industry Trends
The Window Treatment Stores industry hit a few stumbling points during the recession as consumer spending slowed and online competition increased. However, recovering housing markets and increasing disposable income have brought revenue back to positive growth. As housing starts skyrocket over the five years to 2018, this growth will strengthen, but online competition will still pose a threat.... purchase to read more
Industry Report - Industry Products Chapter
Window treatment products tend to be highly priced due to their essential and personalized nature as they served not only as decorations but to also cover the sun, reduce the noise and provide additional privacy in homes. Although industry operators have faced increased competition from discount merchandisers over the past five years, many consumers still opt for customizable and higher-end products due to their visibility in homes. However, as cash-strapped consumers reduced spending on big-ticket items and held off on remodeling to save cash, sales of industry products plunged during the economic downturn.
Window treatments can typically be separated into two types: ready-made or customized... purchase to read more