Industry Analysis & Industry Trends
Demand for the Window Treatment Stores industry is on the decline as consumers increasingly consult general home improvement and department stores that offer similar products at reduced prices. As a result, the industry never fully recovered from the economic downturn, even while rising disposable incomes and greater consumer confidence led to gains in most other retail industries. Although the industry overall has been kept afloat by sales to affluent consumers seeking customized products, many window treatment stores have caved under competitive pressure and closed. Going forward, rising incomes will slow the industry's contraction, but revenue is ultimately expected to continue its decline over the next five years.... purchase to read more
Industry Report - Industry Products Chapter
Window treatment products tend to be highly priced due to their essential and personalized nature as they served not only as decorations but to also cover the sun, reduce the noise and provide additional privacy in homes. Although industry operators have faced increased competition from discount merchandisers over the past five years, many consumers still opt for customizable and higher-end products due to their visibility in homes. However, as cash-strapped consumers reduced spending on big-ticket items and held off on remodeling to save cash, sales of industry products plunged during the economic downturn.
Window treatments can typically be separated into two types: ready-made or customized... purchase to read more