Industry Analysis & Industry Trends
After a period of stagnation during the recession, rising disposable income levels help spur new discretionary purchases of headphones between 2010 and 2015. The headphone market also benefited from the introduction of new fashionable products. In addition, low-cost imports reduced the average price of headphones, enabling consumers to purchase more products, resulting in an incrase in revenue. In the next five years, continued growth in the use of mobile devices and higher disposable income are forecast to drive industry revenue increases. Additionally, headphone manufacturers are anticipated to increasingly compete through marketing tactics, which will enable stores to sell higher-end headphones to consumers.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Retail Market for Headphones industry is expected to grow at a faster rate than the overall economy during the 10 years to 2020. Industry value added (IVA), a measure of the industry's contribution to the overall economy, is expected to increase at an annualized rate of 4.4% from 2010 to 2020, outperforming the US economy, which is expected to grow at an average 2.5% per year over the same period. Typically, an industry whose growth rate rises above the GDP is considered to be in a growth phase of its life cycle. However, analysis of this industry suggests that it is currently in the mature phase of its life cycle.
The industry experienced a sharp rebound following the recession that propelled industry revenue into double digit growth in 2012 and 2013... purchase to read more