Industry Analysis & Industry Trends
Despite a struggling economy, the Teeth Whitening Product Manufacturing industry has been able to achieve low growth over the past five years. A steep decline in per capita disposable income from 2008 to 2010 negatively affected industry growth as consumers were no longer able to spend as much on discretionary items like teeth whitening products. IBISWorld expects industry revenue to grow at an annualized rate of only 0.9% in the five years to 2012. Over the next five years, industry growth is expected to pick up momentum as improvements in the economy encourage consumers to return to their pre-recession spending habits.... purchase to read more
Industry Report - Starting a New Business Chapter
The largest barriers to entry new operators face are the well-established brands of the industry's two major companies: Procter and Gamble and GlaxoSmithKline. Together, these companies control some of the most trusted and widely used oral healthcare brands in the world, such as Crest, Oral-B and Aquafresh. Manufacturers entering the Teeth Whitening Product Manufacturing industry will need to invest heavily in marketing and advertising to create a strong brand if they hope to compete with the industry's major players.
Another barrier to entry is competing for distribution opportunities with drug stores, grocers, big-box stores and other retailers... purchase to read more