Industry Analysis & Industry Trends
The growing Hispanic population in the United States will continue to be an important driver for the industry over the next five years. Nevertheless, as more Spanish speakers transition to English, demand for Spanish-language books will take a hit. Overall, growing consumer sentiment and disposable incomes will positively affect industry growth, as book sales benefit from improving economic conditions.... purchase to read more
Industry Report - Starting a New Business Chapter
The industry's major barriers to entry include the costs of recruiting authors; purchasing paper, printing and printers; developing distribution channels and marketing. While most activities can be outsourced, revenue is never guaranteed, and the costs typically recur for each book published.
Established book publishing businesses streamline operations on a regular basis, cutting their production costs. This factor allows established publishers to offer books at much lower prices. There are higher barriers in the education book-publishing market due to the importance of brand names, relatively high upfront investment in the textbook creation process and increasing pressure from the market for add-on products... purchase to read more