Industry Analysis & Industry Trends
Speaking the same language
The growing Hispanic population in the United States will continue to be an important driver for the industry over the next five years. Nevertheless, as more Spanish speakers transition to English, demand for Spanish-language books will take a hit. Overall though, growing consumer sentiment and disposable incomes will positively affect industry growth, as book sales benefit from improving economic conditions.... purchase to read more
Industry Report - Industry Products Chapter
Spanish-language educational and reference books make up the largest portion of industry revenue, generating 24.4%. This category includes Spanish-language textbooks and primers for all schooling levels. The educational and reference segment accounts for the highest value-added industry products because of the educational value of the content. Reference, scholarly, professional and technical Spanish-language books, which include nonfiction books written for a professional or advanced audience in a specific field like medicine, are also included in this product segment. These books are marketed to the same audience as textbooks and business professionals. Because of poor business conditions during the recession, companies and entrepreneurs have spent less money on these books. Bud... purchase to read more