Industry Analysis & Industry Trends
The Social Networking Websites industry is dominated by Facebook, LinkedIn and Twitter. Industry companies operate in a rapidly innovating, emerging field that is subject to significant investment and technological change. Key elements of competition include the size of a network's user base, innovative product features and integration with other websites. Major players also face competition from newly funded startups and new products from existing internet leaders (e.g. Google and Microsoft)... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This industry is quickly expanding as a share of the economy. In the ten years to 2017, industry value added, which represents its contribution to the economy, is projected to grow at an 82.3% annualized rate. Meanwhile, GDP growth is forecast to increase at a 2.1% average rate per year over the same ten-year period.
A shift toward spending online time at social networking sites (SNS) is fueling industry revenue. Additionally, companies in this space are generating an increasing amount of advertising revenue per user by developing targeted advertising platforms and tools to measure the effectiveness of advertising. Not... purchase to read more