Industry Analysis & Industry Trends
Increasingly health-oriented consumers drove demand for ready-to-drink (RTD) smoothie products in the past five years. A trend toward healthier products, along with a substantial increase in marketing initiatives, resulted in a quick rebound in demand for RTD smoothies after the Great Recession dented disposable income. Despite increased research and development and marketing costs, which were associated with product innovation and growing competition, the industry's profit margin expanded during the past five years. The industry is forecast to benefit from rising US employment and disposable income over the next five years. However, regulatory oversight could hamper industry profitability in the next five years.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Smoothie Production RTD industry is expected to grow at a slower pace than the overall economy in the 10 years to 2017. Vertical integration between major companies and their bottlers resulted in efficiencies that cut down industry employment without longer-term spending on equipment. Industry value added (IVA), a measure of an industry's contribution to the US economy, is composed of these two variables, wages and depreciation as well as profitability. As a result, the industry's contribution to the economy is expected to grow at a slower pace than GDP in the ten years to 2017. While IVA is forecast to expand at a 1.3% five-year annualized rate, GDP is projected to rise 2.1% annually on average... purchase to read more