Smoothie Production RTD in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Smoothie Production RTD Market Research Report | Consumer Goods & Services | Beverage Production | May 2012

Smooth operators: As consumer sentiment improves and health consciousness grows, industry revenue will rise

The Smoothie Production RTD market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Bolthouse Farms Bolthouse Farms market share
Coca-Cola Coca-Cola market share
PepsiCo PepsiCo market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

Increasingly health-oriented consumers drove demand for ready-to-drink (RTD) smoothie products in the past five years. A trend toward healthier products, along with a substantial increase in marketing initiatives, resulted in a quick rebound in demand for RTD smoothies after the Great Recession dented disposable income. Despite increased research and development and marketing costs, which were associated with product innovation and growing competition, the industry's profit margin expanded during the past five years. The industry is forecast to benefit from rising US employment and disposable income over the next five years. However, regulatory oversight could hamper industry profitability in the next five years.... purchase to read more

Industry Report - Industry Products Chapter

Products in the RTD Smoothie industry are differentiated from milkshakes by their inclusion of fruit. Changing consumer demands and demographic patterns have fueled significant product innovation over the past five years, a trend that is projected to continue over the next five years. Depending on how smoothies fit into a specific manufacturers' beverage platform, their versatility enables industry players to experiment with endless combinations of fruits, vegetables and other ingredients to achieve product differentiation and grow sales. Smoothie drinks have continued to grow in popularity due to consumer interest in the health benefits of fruit consumption, such as improved heart health, immunity, digestion, joint function, energy and satiety... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Smoothie Production RTD Industry?

Establishments in this industry manufacture and bottle ready-to-drink fruit or vegetable-based beverages. This industry excludes smoothies made in-house by bars and restaurants, as well as smoothie starters.

Industry Products
Dairy-based beveragesBlended juice-based beveragesFruit juice beveragesHybrid beverages
Industry Activities
Researching and developing ready-to-drink smoothiesMarketing ready-to-drink smoothiesManufacturing ready-to-drink smoothies

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