Industry Analysis & Industry Trends
Increasingly health-oriented consumers drove demand for ready-to-drink (RTD) smoothie products in the past five years. A trend toward healthier products, along with a substantial increase in marketing initiatives, resulted in a quick rebound in demand for RTD smoothies after the Great Recession dented disposable income. Despite increased research and development and marketing costs, which were associated with product innovation and growing competition, the industry's profit margin expanded during the past five years. The industry is forecast to benefit from rising US employment and disposable income over the next five years. However, regulatory oversight could hamper industry profitability in the next five years... purchase to read more
What is the Smoothie Production RTD industry?
Establishments in this industry manufacture and bottle ready-to-drink fruit or vegetable-based beverages. This industry excludes smoothies made in-house by bars and restaurants, as well as smoothie starters... purchase to read more