Industry Analysis & Industry Trends
The Sign and Banner Manufacturing Franchises industry has performed steadily over the past five years, despite the recession and its aftermath. As nonresidential construction activity improved and corporate profit continued rebounding, businesses became more willing to invest in advertising, thus boosting revenue. In the five years to 2019, the industry is expected to grow steadily. Corporate profit will continue to improve and the value of private nonresidential construction will continue to increase, aiding revenue growth. In addition, the increasing prevalence of expensive digital signage in advertising campaigns will boost sales values and profit margins.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Sign and Banner Manufacturing Franchises industry is in the mature stage of its life cycle. Over the 10 years to 2019, industry value added (IVA), which measures the industry's contribution to the overall economy, is projected to grow at an annualized rate of 1.4%. In comparison, GDP is forecast to grow 2.5% per year on average over the same period. IVA growth's lagging of GDP growth is characteristic of a declining industry. However, operators' downstream markets rely on signs and banners in their advertising strategies, even though digital advertising has become more popular in the past five years.
The industry benefits from strong underlying demand for manufactured signs and banners from downstream commercial businesses and outdoor advertisers... purchase to read more