Industry Analysis & Industry Trends
The resilient Sandwich and Sub Store Franchises industry has experienced continual growth, because of healthy menu items and niche markets. Firms will continue to experience growth, as major players offer price promotions, expanded menus and other options to entice consumers. Still, intense competition will characterize operators over the next five years, as franchises compete in regard to new items and prices.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Sandwich and Sub Store Franchises industry is expected to surge ahead over the 10 years to 2017 due to the industry adapting to healthy eating trends and successfully pricing its products during the depths of the recession. During the 10 years to 2017, industry value added (IVA), which measures an industry's contribution to GDP, will likely grow at an average rate of 4.0% per year, compared with GDP growth of 1.9% over the same period. The industry has strongly outperformed the economy as a whole.
The industry was able to avoid recessionary declines due to major player Subway, and its wildly successful Five Dollar Footlong promotion (which began in 2008). Subway offered sandwiches at an attractive price point to generate consumer interest... purchase to read more