Video Games in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Video Games Market Research Report | NAICS NN003 | Jun 2015

Level complete: Demand for video games will increase as disposable income grows

The Video Games market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Video Games industry has a low market share concentration, with the top four firms contributing about 33.5% of total industry revenue in 2015. Higher concentration exists within each type of business, though, as GameStop dominates the retail market; Microsoft, Nintendo and Sony dominate the hardware market and Activision Blizzard and Electronic Arts (EA) dominate the software market. When it comes to producing and selling video games and consoles, reputation and brand recognition are essential (see Barriers to Entry). Breaking into the industry is extremely challenging when faced with some of the behemoths that sit astride the peak of the video games world with strong consumer loyalty... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Video Games Industry?

The Video Games industry includes the broader operations of all video games components in the United States. Gaming consoles, games made for those consoles and games produced specifically for personal computers make up the retail segment. The development and manufacturing of games, consoles and accessories also constitute a notable share of the market. Moreover, growing revenue from online gaming subscriptions complements industry products.

Industry Products
Physical games and softwareConsolesAccessoriesOnline games and software
Industry Activities
Developing video game software Publishing video game software Wholesaling video game softwareRetailing video game software Manufacturing video game software Retailing video game consoles Wholesaling video game consoles and accessoriesDeveloping video game accessories Retailing video game accessories Providing online game subscription services

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