Industry Analysis & Industry Trends
Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more
Industry Report - Starting a New Business Chapter
Those assessing the feasibility of starting up a new venture producing video game consoles may reconsider the investment after a closer look at the cost. The barriers preventing new entrants are prohibitive. The most recent entrant into the console segment was Microsoft, whose Xbox (released in 2001) was able to claw out a market share due to the massive financial support that tech giant Microsoft could put behind it. The cost of exposing the new technology to a global marketplace is enormous. Existing brands of consoles tend to elicit considerable loyalty from gamers.
The costs of design and manufacture alone are prohibitive. Microsoft's Entertainment and Devices division had operating costs of nearly $7.6 billion in 2011... purchase to read more