Industry Analysis & Industry Trends
Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more
Industry Report - Industry Products Chapter
While the industry's largest participants are manufacturers of consoles like Microsoft and Sony, it is not the focus of the market. Consoles are merely vehicles by which games and accessories can be sold, making them a loss-making enterprise. Therefore, games are the inevitable focus of the industry.
This difference between revenue-making and profit-making goods and services is important, as the eventual sales of games and accessories is the pivotal driver of company profitability. Console makers or major developers license most games, and sales of marquee games are the most important product to the industry... purchase to read more