Industry Analysis & Industry Trends
Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in a position that other industries must view with great envy. It has a loyal client base that is regularly expanded by a fresh generation of users, and older users have not deserted their favored toys at an age that they were originally expected to. The average age of a game purchaser today is about 35, and it is rising as older players continue to update their game consoles.
The Video Games industry is currently in the growth phase of its life cycle, with revenue increasing at close to double-digit rates, new firms entering the market despite high barriers to entry, and customers unwilling to forego their entertainment spending when times get tough... purchase to read more