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Video Games in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Video Games Market Research Report | NAICS NN003 | Jun 2015

Level complete: Demand for video games will increase as disposable income grows

IBISWorld’s Video Games market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$43bn
Annual Growth 10-15
3.3%
Annual Growth 15-20
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Profit
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Employment
179,239
Businesses
32,507
Industry Analysis & Industry Trends

Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more

Industry Report - Starting a New Business Chapter

Those assessing the feasibility of starting up a new venture producing video game consoles may reconsider the investment after a closer look at the cost. The barriers preventing new entrants are prohibitive. The most recent entrant into the console segment was Microsoft, whose Xbox (released in 2001) was able to claw out a market share due to the massive financial support that tech giant Microsoft could put behind it. The cost of exposing the new technology to a global marketplace is enormous. Existing brands of consoles tend to elicit considerable loyalty from gamers.

The costs of design and manufacture alone are prohibitive. Microsoft's Entertainment and Devices division had operating costs of nearly $7.6 billion in 2011... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Video Games Industry?

The Video Games industry includes the broader operations of all video games components in the United States. Gaming consoles, games made for those consoles and games produced specifically for personal computers make up the retail segment. The development and manufacturing of games, consoles and accessories also constitute a notable share of the market. Moreover, growing revenue from online gaming subscriptions complements industry products.

Industry Products
Physical games and softwareConsolesAccessoriesOnline games and software
 
Industry Activities
Developing video game software Publishing video game software Wholesaling video game softwareRetailing video game software Manufacturing video game software Retailing video game consoles Wholesaling video game consoles and accessoriesDeveloping video game accessories Retailing video game accessories Providing online game subscription services


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