Video Games in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Video Games Market Research Report | NAICS NN003 | Sep 2014

Level complete: Demand for video games will increase as disposable income grows

IBISWorld’s Video Games market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Demand for the industry will remain strong, as consumers increasingly adopt new consoles and games. Furthermore, the market for video games will extend beyond young males, as more women and consumers of all ages turn to the industry for entertainment. Revenue growth will continue to be bolstered by new technologies and online games, with more systems providing internet connectivity... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in a position that other industries must view with great envy. It has a loyal client base that is regularly expanded by a fresh generation of users, and older users have not deserted their favored toys at an age that they were originally expected to. The average age of a game purchaser today is about 35, and it is rising as older players continue to update their game consoles.

The Video Games industry is currently in the growth phase of its life cycle, with revenue increasing at close to double-digit rates, new firms entering the market despite high barriers to entry, and customers unwilling to forego their entertainment spending when times get tough... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Video Games Industry?

The Video Games industry includes the broader operations of all video games components in the United States. Gaming consoles, games made for those consoles and games produced specifically for personal computers make up the retail segment. The development and manufacturing of games, consoles and accessories also constitute a notable share of the market. Moreover, growing revenue from online gaming subscriptions complements industry products.

Industry Products
Physical games and softwareConsolesAccessoriesOnline games and software
Industry Activities
Developing video game software Publishing video game software Retailing video game software Manufacturing video game software Retailing video game consoles Developing video game accessories Retailing video game accessories Providing online game subscription services

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