Industry Analysis & Industry Trends
The industry faced a tumultuous season in the midst of the recession, with reduced travel rates translating to falling visitors. Revenue is expected to improve over the next five years, however, as companies seek to lure more consumers with new attractions. Also, the improved economy is projected to help raise consumer confidence, causing demand for entertainment to rise substantially. Larger companies will focus on expanding internationally in order to further boost profitability and revenue... purchase to read more
Industry Report - Industry Locations Chapter
The industry is spread according to share of domestic and international visitors both within and to the United States. The size of the local population in the area is also important for attendance. The industry is concentrated in the Southeast, West, Southwest and Mid-Atlantic regions, all of which are major tourism destinations. These regions also have favorable year-round weather conditions that prevent any significant problems with seasonality with respect to operations and visitors. However, water parks will almost always have some seasonal use issues.
In terms of physical size, revenue and employment, the largest theme parks are located in the Southeast (Florida) and the West (California) and overwhelm all operators in other locations... purchase to read more