Industry Analysis & Industry Trends
There are expected to be nearly 390 different types of relaxation drinks out on the market in 2011 (there were about 350 in 2010). The main competitors include Mini Chill, Mary Jane Soda, Dream Water, Drank, Vacation in a Bottle (ViB), Koma Unwind, Blue Cow, Tranquila, Xin and ExChill. Most contain the active ingredients melatonin or l-theanine. The potential market is significant because aver 53 million Americans have experienced insomnia or had trouble sleeping in the past year.... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry are low in this industry, which has enticed many new entrants over the past five years. Startup costs are low for a small-scale operation. Some relaxation drink manufacturers begin with a pre-formulated beverage that they then produce and market. Another option that can help cut start-up costs is outsourcing production, marketing or other activities to a third party.
Additionally, relaxation drinks are a new product on the market. This has limited competition from existing players. However, as certain brands become more established and garner significant market share, it will be harder for a new name to compete for distribution contracts.
Regulation is another barrier to entry for relaxation drink producers. Alt... purchase to read more