Industry Analysis & Industry Trends
Despite recessionary setbacks, the industry is heating up as higher product prices and increased consumer spending boost revenue in the next five years. Supported by an expanding Hispanic population, the industry's core market, salsa producers are anticipated to continue rolling out new flavors, packaging and marketing campaigns to extend their reach into less-saturated areas, including export markets.... purchase to read more
Industry Report - Industry Locations Chapter
The largest area for pre-made salsa production is in the Southeast region of the United States. This region alone hires about 34.0% of the industry's employees. The Southeast is characterized by cuisine that uses salsa extensively in its recipes. Also, the climate in the region is particularly accommodating for growing peppers and other ingredients used in salsa.
Employment among industry operators is fairly spread out, due to the automated nature of the manufacturing process and thus, falls relatively in line with the population distribution. California employs about 17.2% of workers, and Texas employs about 10.1%. Manufacturing facilities in the United States are generally located in areas with high demand for salsa as a means to cut down on transportation costs... purchase to read more