Industry Analysis & Industry Trends
Despite recessionary setbacks, the industry is heating up as higher product prices and increased consumer spending boost revenue in the next five years. Supported by an expanding Hispanic population, the industry's core market, salsa producers are anticipated to continue rolling out new flavors, packaging and marketing campaigns to extend their reach into less-saturated areas, including export markets.... purchase to read more
Industry Report - Industry Products Chapter
Salsa is traditionally a tomato-based dip, although several variations exist. The basic ingredients for salsa include tomatoes, water, chili peppers, vinegar, onions, garlic, bell peppers and a mix of spices such as pepper, cilantro, paprika, cumin and oregano. Products in this industry are segmented by the level of spice used in the salsa.
Medium salsa dominates the industry and accounts for about 65.0% of industry revenue. The medium level of spiciness appeals to a wider demographic and is the most accessible for consumers with little experience with salsa. Medium salsa is also highly prevalent in restaurants and bars in the United States. Restaurants that serve tortilla chips and salsa as an appetizer prefer medium salsa, as it is the most popular type of salsa used... purchase to read more