Industry Analysis & Industry Trends
Despite recessionary setbacks, the industry is heating up as higher product prices and increased consumer spending boost revenue in the next five years. Supported by an expanding Hispanic population, the industry's core market, salsa producers are anticipated to continue rolling out new flavors, packaging and marketing campaigns to extend their reach into less-saturated areas, including export markets.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Pre-Made Salsa Production industry is in the mature stage of its life cycle. Although growth between 2010 and 2020 is projected to rise, the industry is not growing as fast as the rest of the US economy. During the 10-year period, industry value added, which measures an industry's contribution to the economy, is anticipated to grow at an average annual rate of 1.1%. In comparison, over the same period, US GDP is forecast to expand at an annualized rate of 2.5%.
The industry's growth is largely attributed to the rising popularity of salsas and spicy foods in general, over more than a decade... purchase to read more