Industry Analysis & Industry Trends
Despite recessionary setbacks, the industry is heating up as higher product prices and increased consumer spending boost revenue in the next five years. Supported by an expanding Hispanic population, the industry's core market, salsa producers are anticipated to continue rolling out new flavors, packaging and marketing campaigns to extend their reach into less-saturated areas, including export markets.... purchase to read more
Industry Report - Industry Analysis Chapter
Mexican-style food was introduced into mainstream American culture through the rapid growth of brands like Taco Bell, Tostitos and, recently, Chipotle. Pre-made salsa is a simple addition to snack foods and traditional Mexican cuisine that has grown popular as a result of its unique taste and ease of consumption. Exemplifying the boom in demand for this market, revenue from pre-made salsa is estimated to increase at an average annual rate of 4.3% over the five years to 2015 to $907.2 million, including an 8.6% leap in 2011 alone. Revenue is expected to grow 3.1% in 2015, driven by continued consumer demand and product price increases.
In response to rising input costs, manufacturers have raised the price of goods in order to preserve profit margins... purchase to read more