Industry Analysis & Industry Trends
Despite recessionary setbacks, the industry is heating up as higher product prices and increased consumer spending boost revenue in the next five years. Supported by an expanding Hispanic population, the industry's core market, salsa producers are anticipated to continue rolling out new flavors, packaging and marketing campaigns to extend their reach into less-saturated areas, including export markets.... purchase to read more
Industry Report - Industry Analysis Chapter
Mexican-style food was introduced into mainstream American culture through the rapid growth of brands like Campbell's Pace salsa. Exemplifying the boom in demand for this market, revenue from Pace salsa increased at an average annual rate of about 4.5% over the past five years, including a 6.6% leap in 2012 alone. As the market for Mexican-style food has expanded since 2007, revenue for the Pre-Made Salsa Production industry as a whole has grown at an annualized five-year rate of 2.1% to $772.0 million. Revenue is expected to grow 6.1% in 2012 alone, driven by rebounding consumer spending and industry price increases.
Companies in the industry raised product prices in 2011 and 2012 to boost revenue in the wake of rising input costs and wage pressures... purchase to read more