Industry Analysis & Industry Trends
Consumers tightened spending during the recession, cutting demand for nonessential purchases like popcorn. Additionally, health-conscious consumers became wary of eating caloric and high-sodium flavored popcorn. Nevertheless, major companies were able to quickly adapt to changing consumer preferences by introducing healthier product lines. The industry is expected to continue growth by increasing investments in technology to develop new flavors and healthier products.... purchase to read more
Industry Report - Industry Products Chapter
Popcorn is either popped or unpopped and can be plain or have flavor added. Additionally, depending on its use, popcorn can be packaged in a variety of ways ranging from plastic bags and sealed jars to ready-to-use containers, both for conventional and microwave popping. Much of popcorn's design is determined by the intended popping method. Popcorn varieties are broadly categorized by the shape of the kernels, the color of the kernels or the shape of the popped corn.
Regardless of type, all unpopped kernels contain a small drop of water inside a circle of soft starch surrounded by the hard outer surface. When the kernel heats, the drop of water expands and pressure builds up to eventually burst through the hard surface and the popcorn explodes... purchase to read more