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Popcorn Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Popcorn Production Market Research Report | Consumer Goods & Services | Food Production | Jan 2013

Popping up: Producers will develop new flavors and healthier products to attract consumers

IBISWorld’s Popcorn Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
ConAgra ConAgra  market share
Diamond Foods Diamond Foods market share
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 08-13
2.1%
Annual Growth 13-18
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Profit
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Employment
1,355
Businesses
26
Industry Analysis & Industry Trends

Consumers tightened spending during the recession, cutting demand for nonessential purchases like popcorn. Additionally, health-conscious consumers became wary of eating caloric and high-sodium flavored popcorn. Nevertheless, major companies were able to quickly adapt to changing consumer preferences by introducing healthier product lines. The industry is expected to continue growth by increasing investments in technology to develop new flavors and healthier products.... purchase to read more

Industry Report - Starting a New Business Chapter

The Popcorn Production industry has a moderate barriers to entry. One of the challenges seen by new entrants is securing a contract with a processor or grower. Because most popcorn is grown under contract, large producers have secured pricing for their inputs. New entrants in the industry must also face the well-known brands of the largest players already operating in the industry. However, barriers to entry are lower in the unpopped popcorn segment, where there is not much packaging or technology involved... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Popcorn Production Industry?

Companies in this industry produce popcorn, including microwaveable, ready-to-eat and unpopped popcorn.

Industry Products
Microwaveable popcornReady-to-eat popcornUnpopped popcorn
 
Industry Activities
Producing unpopped popcornProducing microwaveable popcorn Producing ready-to-eat popcorn


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