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Popcorn Production in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Popcorn Production Market Research Report | Consumer Goods & Services | Food Production | Jan 2013

Popping up: Producers will develop new flavors and healthier products to attract consumers

IBISWorld’s Popcorn Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
ConAgra ConAgra  market share
Diamond Foods Diamond Foods market share
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 08-13
2.1%
Annual Growth 13-18
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Profit
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Employment
1,355
Businesses
26
Industry Analysis & Industry Trends

Consumers tightened spending during the recession, cutting demand for nonessential purchases like popcorn. Additionally, health-conscious consumers became wary of eating caloric and high-sodium flavored popcorn. Nevertheless, major companies were able to quickly adapt to changing consumer preferences by introducing healthier product lines. The industry is expected to continue growth by increasing investments in technology to develop new flavors and healthier products.... purchase to read more

Industry Report - Industry Analysis Chapter

The Popcorn Production industry reached its peak in the 1980s with the invention of the microwave popcorn, which generates the majority of industry sales to this day. After peaking in the early 1990s, domestic popcorn demand has remained relatively stable since. More recently, consumer tastes have begun shifting away to other processed snack foods, such as potato chips, nuts and seeds. Nevertheless, the Popcorn Production industry popped back up from the recession relatively unharmed.

Consumer disposable income fell during the recession, which resulted in lower discretionary spending on industry products. Additionally, a healthy-eating trend swept the nation, which made consumers wary of eating high-sodium and high-fat flavored popcorn products... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Popcorn Production Industry?

Companies in this industry produce popcorn, including microwaveable, ready-to-eat and unpopped popcorn.

Industry Products
Microwaveable popcornReady-to-eat popcornUnpopped popcorn
 
Industry Activities
Producing unpopped popcornProducing microwaveable popcorn Producing ready-to-eat popcorn


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