Industry Analysis & Industry Trends
Consumers tightened spending during the recession, cutting demand for nonessential purchases like popcorn. Additionally, health-conscious consumers became wary of eating caloric and high-sodium flavored popcorn. Nevertheless, major companies were able to quickly adapt to changing consumer preferences by introducing healthier product lines. The industry is expected to continue growth by increasing investments in technology to develop new flavors and healthier products.... purchase to read more
Industry Report - Industry Locations Chapter
Much of the popcorn consumed worldwide is produced in the United States. Although worldwide sales of popcorn are steadily increasing, Americans consume more popcorn than people of any other country.
At least six US locations claim to be the "popcorn capital of the world." These locations include Ridgway, IL; Valparaiso, IN; Van Buren, IN; Schaller, IA; Marion, OH; and North Loup, NE. The traditional Corn Belt states grow most US corn. The 12 states in the Corn Belt are Illinois, Iowa, Nebraska, Minnesota, Indiana, Wisconsin, Michigan, South Dakota, Kansas, Missouri, Kentucky and Ohio... purchase to read more