Industry Analysis & Industry Trends
Consumers tightened spending during the recession, cutting demand for nonessential purchases like popcorn. Additionally, health-conscious consumers became wary of eating caloric and high-sodium flavored popcorn. Nevertheless, major companies were able to quickly adapt to changing consumer preferences by introducing healthier product lines. The industry is expected to continue growth by increasing investments in technology to develop new flavors and healthier products.... purchase to read more
Industry Report - Industry Analysis Chapter
The Popcorn Production industry reached its peak in the 1980s with the invention of the microwave popcorn, which generates the majority of industry sales to this day. After peaking in the early 1990s, domestic popcorn demand has remained relatively stable since. More recently, consumer tastes have begun shifting away to other processed snack foods, such as potato chips, nuts and seeds. Nevertheless, the Popcorn Production industry popped back up from the recession relatively unharmed.
Consumer disposable income fell during the recession, which resulted in lower discretionary spending on industry products. Additionally, a healthy-eating trend swept the nation, which made consumers wary of eating high-sodium and high-fat flavored popcorn products... purchase to read more