Industry Analysis & Industry Trends
Consumers tightened spending during the recession, cutting demand for nonessential purchases like popcorn. Additionally, health-conscious consumers became wary of eating caloric and high-sodium flavored popcorn. Nevertheless, major companies were able to quickly adapt to changing consumer preferences by introducing healthier product lines. The industry is expected to continue growth by increasing investments in technology to develop new flavors and healthier products.... purchase to read more
Industry Report - Industry Products Chapter
Popcorn is purchase in either its popped or unpopped form, and can be consumed plain or with added flavors and ingredients such as oil and salt. Additionally, depending on its use, popcorn can be packaged in a variety of ways ranging from consumer individual packages or sealed jars and containers, both for ready-to-eat consumption and conventional and microwave popping. The intended popping method determines much of a popcorn kernel's design from the producer. Popcorn varieties are broadly categorized by the method of growing, the shape of the kernels, the color of the kernels or the shape of the popped corn.
Regardless of type, all unpopped kernels contain a small drop of water inside a circle of soft starch surrounded by the hard outer surface... purchase to read more