Industry Analysis & Industry Trends
Pop-up shops have been around for a long time, but they recently became a go-to marketing and exposure tactic for many operators due to the recent financial crisis that freed up ample amounts of retail space at low rates. Spencer Gifts, which runs the seasonal Spirit Halloween stores, has increased its stake of the temporary retail space significantly since 2007. Cheap and available rental space is the primary driver for these outlets.... purchase to read more
What is the Pop-up Stores industry?
This industry includes pop-up stores, which are retail outlets set up in temporary locations that usually have a seasonal purpose (e.g. Halloween or year-end holidays)... purchase to read more