Industry Analysis & Industry Trends
The Plus-Size Women's Clothing industry has experienced substantial growth over the past five years, stemming from a growing market and favorable economic conditions. As the economy strengthened and per capita disposable income increased, plus-size consumers were able to spend more on clothing and other discretionary purchases. Additionally, the market for industry goods has steadily increased over the period. While the plus-size community is generally underserved by the mainstream clothing market, a variety of both online-only stores and department stores have capitalized on the growing customer base. Over the next five years, profit is expected to slowly increase, as more premium brands flood the market.
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Industry Report - Industry SWOT Analysis Chapter
The Plus-Size Women's Clothing Stores industry is in the mature phase of its life cycle. While its contribution to the economy via its industry value added (IVA) is seemingly growing, much of the increase can be attributed to the industry's post-recessionary recovery. Over the 10 years to 2020, IBISWorld forecasts that IVA will grow at an average annual rate of 2.8%, while US GDP grows at 2.2% per year. As a result, the industry's contribution to the economy is increasing, which typically indicates that the industry is growing. However, IVA's strong growth is mostly due to the recovery from recession low profit margins. Overall, the industry exhibits characteristics of mature industries.
This life cycle stage is also confirmed by the industry's merger and acquisition activity... purchase to read more