Industry Analysis & Industry Trends
The Plus-Size Women's Clothing industry has experienced substantial growth over the past five years, stemming from a growing market and favorable economic conditions. As the economy strengthened and per capita disposable income increased, plus-size consumers were able to spend more on clothing and other discretionary purchases. Additionally, the market for industry goods has steadily increased over the period. While the plus-size community is generally underserved by the mainstream clothing market, a variety of both online-only stores and department stores have capitalized on the growing customer base. Over the next five years, profit is expected to slowly increase, as more premium brands flood the market.
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Industry Report - Starting a New Business Chapter
The capital costs associated with establishing plus-size women's clothing stores are relatively low, and the only real barriers to entry in this industry relate to brand awareness and competition. The long-term process of establishing a solid reputation can be considered a deterrent to enter the industry. Existing players have already established brand names in their respective product fields, so new entrants will need to invest money and time to sway consumers into making the shift from strong existing brand names to the garments of relatively new brands. Additionally, existing brands have established relationships with suppliers... purchase to read more