Pizza Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Mar 2015

Rising dough: Pizza innovation and improved incomes will drive demand and revenue

IBISWorld’s Pizza Restaurants market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Domino's Pizza Domino's Pizza market share
Little Ceasar's Little Ceasar's market share
Papa John's International Inc. Papa John's International Inc. market share
Pizza Hut Inc. Pizza Hut Inc. market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Pizza Restaurants industry has produced anemic growth over the five years to 2015. Intense external competition and an increase in health consciousness among consumers have worked against the industry. Despite these obstacles, many operators have performed well, adapting their menus and investing in advanced technology, including sophisticated web-based ordering systems, to boost efficiency and improve profit margins. The industry will continue to enjoy moderate growth over the next five years. Pizza restaurants will benefit as the economy continues to improve, unemployment rates decline and growing household incomes allow consumers to increase spending on high-priced menu items.... purchase to read more

Industry Report - Industry Key Buyers Chapter

In 2015, IBISWorld estimates the top four industry companies to represent 39.7% of total industry revenue, which indicates a low level of concentration among the industry's largest players. While there are well-established and well-known pizza brands in the industry, there is also a large number of small, independent and locally focused pizza restaurants across the United States. According PMQ Pizza Magazine, about 54.3% of US pizza stores are small independently owned restaurants. This is consistent with the broader restaurants sector.

Over the five years to 2015, concentration has increased slightly. As unprofitable operators have exited the industry, survivors have captured a larger portion of demand, increasing their presence in the Pizza Restaurants industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pizza Restaurants Industry?

This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.

Industry Products
Sit-down serviceTakeout and deliveryCatering
Industry Activities
Providing pizza delivery servicesProviding pizza carry-out servicesProviding sit-down restaurant servicesProviding pizza catering and food-truck pizza sales

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