Pizza Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Mar 2012

Rising dough: Pizza innovation and improved incomes will drive growth

IBISWorld’s Pizza Restaurants market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Domino's Pizza Domino's Pizza market share
Little Ceasar's Little Ceasar's market share
Papa John's International Inc. Papa John's International Inc. market share
Pizza Hut Inc. Pizza Hut Inc. market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

The Pizza Restaurants industry has felt the heat over the five years to 2012. Operators have been substantially affected by changes in consumer spending, intense external competition and an increase in health consciousness. Despite these challenges, the industry still expanded as pizza restaurants adjusted their products to adapt to consumer preferences and consumer spending returned in 2010, which increased the demand for overall restaurant food. From 2007 to 2012, industry revenue is forecast to grow an estimated 1.5% per year to $42.8 billion. In 2012 specifically, revenue is projected to grow 4.5% as consumer confidence in the economy improves and people indulge in luxuries such as eating out.

From 2012 to 2017, IBISWorld expects industry revenue to increase an average 2.9%.... purchase to read more

Industry Report - Industry Investment Chapter

Capital intensity in the Pizza Restaurants industry is low. For every dollar spent on labor, the average operator allocates $0.07 toward capital investments. Labor is used for most activities performed in the typical pizza restaurant, from taking orders to making the pizza, to maintaining premises and managing its day-to-day actions. As such, labor makes up a much larger component of revenue than depreciation. Operators spend on depreciation in the form of computers and software used to make and track orders, cash registers and equipment used to bake the pizzas.

Capital intensity has grown over the five years to 2012 because technological advancements have enabled customers to order their pizzas over the internet... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pizza Restaurants Industry?

This industry is comprised of establishments that primarily prepare and serve pizza and other related items.

Industry Products
Full-service pizza restaurantsQuick-service pizza restaurants
Industry Activities
Providing pizza delivery servicesProviding pizza carry-out servicesProviding sit-down restaurant servicesProviding pizza catering and food-truck pizza sales

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