Pizza Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Mar 2012

Rising dough: Pizza innovation and improved incomes will drive growth

The Pizza Restaurants market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Domino's Pizza Domino's Pizza market share
Little Ceasar's Little Ceasar's market share
Papa John's International Inc. Papa John's International Inc. market share
Pizza Hut Inc. Pizza Hut Inc. market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

The Pizza Restaurants industry has felt the heat over the five years to 2012. Operators have been substantially affected by changes in consumer spending, intense external competition and an increase in health consciousness. Despite these challenges, the industry still expanded as pizza restaurants adjusted their products to adapt to consumer preferences and consumer spending returned in 2010, which increased the demand for overall restaurant food. From 2007 to 2012, industry revenue is forecast to grow an estimated 1.5% per year to $42.8 billion. In 2012 specifically, revenue is projected to grow 4.5% as consumer confidence in the economy improves and people indulge in luxuries such as eating out.

From 2012 to 2017, IBISWorld expects industry revenue to increase an average 2.9%.... purchase to read more

Industry Report - Industry Products Chapter

While all players in this industry primarily serve pizza, the way in which this is done can vary. Quick-service restaurants, which include carryout and delivery locations, account for the largest share of industry revenue at an estimated 66.2% in 2012. Many establishments provide delivery options along with their sit-down service, but the quick-service category include only establishments whose primary activity is either pizza carryout or delivery. Over the five years to 2012, this service segment has increased as a share of revenue due to a combination of factors. First, delivery and carryout pizza options are typically less costly for consumers than more formal gourmet pizza restaurants... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pizza Restaurants Industry?

This industry is comprised of establishments that primarily prepare and serve pizza and other related items.

Industry Products
Full-service pizza restaurantsQuick-service pizza restaurants
Industry Activities
Providing pizza delivery servicesProviding pizza carry-out servicesProviding sit-down restaurant servicesProviding pizza catering and food-truck pizza sales

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