Industry Analysis & Industry Trends
The Pizza Restaurants industry has felt the heat over the five years to 2012. Operators have been substantially affected by changes in consumer spending, intense external competition and an increase in health consciousness. Despite these challenges, the industry still expanded as pizza restaurants adjusted their products to adapt to consumer preferences and consumer spending returned in 2010, which increased the demand for overall restaurant food. From 2007 to 2012, industry revenue is forecast to grow an estimated 1.5% per year to $42.8 billion. In 2012 specifically, revenue is projected to grow 4.5% as consumer confidence in the economy improves and people indulge in luxuries such as eating out.
From 2012 to 2017, IBISWorld expects industry revenue to increase an average 2.9%.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This industry is currently in a long-term, low-revenue growth phase, which indicates that it may have reached market saturation. The limits of population size and growth within a city or town that can support a number of competing pizza restaurants are being reached. Competition for prime operating sites is also significant. Over the 10 years to 2017, industry value added (IVA), which measures an industry's contribution to GDP, is expected to grow at a rate of 1.6% per year, while GDP is expected to grow at a rate of 1.9% per year.
Some market changes are also afoot as demand for healthier food choices increases. Some pizza restaurants are offerings more health-conscious foods on their menus, such as entree salads and whole-wheat pizza crusts... purchase to read more