Pizza Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pizza Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Mar 2015

Rising dough: Pizza innovation and improved incomes will drive demand and revenue

IBISWorld’s Pizza Restaurants market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Domino's Pizza Domino's Pizza market share
Little Ceasar's Little Ceasar's market share
Papa John's International Inc. Papa John's International Inc. market share
Pizza Hut Inc. Pizza Hut Inc. market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Pizza Restaurants industry has produced anemic growth over the five years to 2015. Intense external competition and an increase in health consciousness among consumers have worked against the industry. Despite these obstacles, many operators have performed well, adapting their menus and investing in advanced technology, including sophisticated web-based ordering systems, to boost efficiency and improve profit margins. The industry will continue to enjoy moderate growth over the next five years. Pizza restaurants will benefit as the economy continues to improve, unemployment rates decline and growing household incomes allow consumers to increase spending on high-priced menu items.... purchase to read more

Industry Report - Industry Locations Chapter

Establishments in the Pizza Restaurants industry are distributed across the country in much the same pattern as is the US population. As is the case with most consumer-facing industries, this industry must locate close to its target market to maximize revenue and profit, while minimizing its costs. However, there are some discrepancies between establishment location and population density, based on consumer tastes and preferences.


The Southeast region of the country is home to the largest share of industry establishments at 20.9% of the industry's total. It is also home to the largest share of the United States' population at 25.4% of the total... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pizza Restaurants Industry?

This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.

Industry Products
Sit-down serviceTakeout and deliveryCatering
Industry Activities
Providing pizza delivery servicesProviding pizza carry-out servicesProviding sit-down restaurant servicesProviding pizza catering and food-truck pizza sales

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