Pilates & Yoga Studios in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pilates & Yoga Studios Market Research Report | Life Sciences | Wellness Services | Nov 2014

Increased flexibility: Despite rising competition, new markets and growing incomes will support revenue

IBISWorld’s Pilates & Yoga Studios market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Pilates and Yoga Studios industry was one of the few recession-proof industries in which growth continued unabated. During 2008 and 2009, revenue increased and has continued to grow throughout the past five years, due to expansion into new geographic and consumer markets. Moreover, although external competition is increasing, greater disposable income will likely revive demand and support high-profit merchandise sales, while the baby boomer generation will be a key source of revenue growth over the five years to 2019.... purchase to read more

Industry Report - Industry Products Chapter

The industry includes companies that primarily offer Pilates and yoga classes, with memberships offered in numerous formats, including on a per-visit, monthly and annual basis. Some studios also offer classes on a donation basis, with customers asked to voluntarily pay suggested prices. However, over the past five years, many studios have implemented membership fees to cover rising costs.

Yoga classes

In 2014, yoga is expected to account for 51.9% of industry revenue. According to the Yoga Journal's “Yoga in America” study, 20.4 million Americans practiced yoga in 2012 (latest data available), up from 15.8 million in 2008. Overall, 8.7% of adults in the United States practice yoga, and this figure is anticipated to grow over the next five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pilates & Yoga Studios Industry?

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

Industry Products
Yoga classesPilates classesMerchandise salesPilates and yoga accreditation training
Industry Activities
Pilates and yoga classesPersonal training involving Pilates and yoga activitiesMerchandise salesWorkshops and seminarsPilates and yoga accreditation training

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