Industry Analysis & Industry Trends
Over the past five years, the Pilates and Yoga Studios industry has grown, thanks to more health-conscious individuals participating in yoga. In the coming years, the industry is anticipated to benefit from relatively untapped customer bases, including men and the burgeoning elderly population.... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the Pilates and Yoga Studios industry has grown, thanks to more health-conscious individuals participating in yoga. According to the Yoga Journal's "Yoga in America" study, 20.4 million Americans practiced yoga in 2012 (latest data available), up from 15.8 million in 2008. Furthermore, according to the Sports & Fitness Industry Association, yoga participation grew 4.5% in 2013, According to SportsOneSource, a sporting goods industry tracker, apparel sales significantly outpaced this increase in participation, expanding 45.0% the same year.
In response, many studios have expanded their product portfolio of ancillary items (e.g. merchandise and supplements), which has bolstered industry revenue... purchase to read more