Industry Analysis & Industry Trends
The Pilates and Yoga Studios industry was one of the few recession-proof industries in which growth continued unabated. During 2008 and 2009, revenue increased and has continued to grow throughout the past five years, due to expansion into new geographic and consumer markets. Moreover, although external competition is increasing, greater disposable income will likely revive demand and support high-profit merchandise sales, while the baby boomer generation will be a key source of revenue growth over the five years to 2019.... purchase to read more
Industry Report - Industry Products Chapter
The industry includes companies that primarily offer Pilates and yoga classes, with memberships offered in numerous formats, including on a per-visit, monthly and annual basis. Some studios also offer classes on a donation basis, with customers asked to voluntarily pay suggested prices. However, over the past five years, many studios have implemented membership fees to cover rising costs.
In 2014, yoga is expected to account for 51.9% of industry revenue. According to the Yoga Journal's “Yoga in America” study, 20.4 million Americans practiced yoga in 2012 (latest data available), up from 15.8 million in 2008. Overall, 8.7% of adults in the United States practice yoga, and this figure is anticipated to grow over the next five years... purchase to read more