Industry Analysis & Industry Trends
Increasing demand from yoga and Pilates practitioners has led to robust growth in studios over the past five years. Revenue will continue to strengthen, due to rising interest from new markets like baby boomers and men. Competition from health clubs that offer yoga and Pilates classes will remain strong, as consumers typically attend their classes out of convenience. Nevertheless, continued demand and rising membership rates will sustain revenue for yoga and Pilates studios.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Pilates and Yoga Studios industry is in the growth phase of its life cycle. Indicators of this stage include robust company growth, rising employment and greater participation among the US population. Over the past decade, the number of people practicing yoga has increased from 4.3 million people in 2001 to 22.1 million in 2011, according to the latest available data from the Sporting Goods Manufacturers Association. Pilates has experienced similar growth, rising from an estimated 2.4 million participants in 2001 to 8.5 million in 2011. While yoga has been practiced for more than 5,000 years and Pilates was developed in the late 19th century, interest in these practices has soared during the last two decades... purchase to read more