Industry Analysis & Industry Trends
The Pilates and Yoga Studios industry was one of the few recession-proof industries in which growth continued unabated. During 2008 and 2009, revenue increased and has continued to grow throughout the past five years, due to expansion into new geographic and consumer markets. Moreover, although external competition is increasing, greater disposable income will likely revive demand and support high-profit merchandise sales, while the baby boomer generation will be a key source of revenue growth over the five years to 2019.... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the Pilates and Yoga Studios industry has grown, thanks to more health-conscious individuals participating in yoga. According to the Yoga Journal's "Yoga in America" study, 20.4 million Americans practiced yoga in 2012 (latest data available), up from 15.8 million in 2008. Furthermore, according to the Sports & Fitness Industry Association, yoga participation grew 4.5% in 2013, According to SportsOneSource, a sporting goods industry tracker, apparel sales significantly outpaced this increase in participation, expanding 45.0% the same year.
In response, many studios have expanded their product portfolio of ancillary items (e.g. merchandise and supplements), which has bolstered industry revenue... purchase to read more