Industry Analysis & Industry Trends
Over the past five years, the Pilates and Yoga Studios industry has grown, thanks to more health-conscious individuals participating in yoga. In response, many studios have expanded their product portfolio of ancillary items (e.g. merchandise and supplements), which has bolstered industry revenue. In the coming years, many yoga studios will emphasize the health merits of yoga to attract the burgeoning elderly population.... purchase to read more
Industry Report - Industry Products Chapter
The industry includes companies that primarily offer Pilates and yoga classes, with memberships offered in numerous formats, including on a per-visit, monthly and annual basis. Some studios also offer classes on a donation basis, with customers asked to voluntarily pay suggested prices. However, over the past five years, many studios have implemented membership fees to cover rising costs.
In 2015, yoga is expected to account for 51.9% of industry revenue. According to the Yoga Journal's “Yoga in America” study, 20.4 million Americans practiced yoga in 2012 (latest data available), up from 15.8 million in 2008. Overall, 8.7% of adults in the United States practice yoga, and this figure is anticipated to grow over the next five years... purchase to read more