Industry Analysis & Industry Trends
The Party and Event Planners industry is highly fragmented, with the majority of party and events planners controlling less than 1% of the market. Since the industry largely provides a discretionary service, it is mainly driven by corporate profit, per capita disposable income and the unemployment rate. The recession hit the industry hard, with many corporations and consumers holding fewer, smaller events. However, the industry can expect to roar back to life with the improving economy in the five years to 2017.... purchase to read more
Industry Report - Industry Locations Chapter
The regions that have the greatest concentration of party and event planning companies include the Southeast, the West, the Great Lakes and the Mid-Atlantic. This distribution generally follows the population the number of households, population density and income median income levels by region. Furthermore, larger industry operators tend to locate near major metropolitan areas, which generate a steady stream of demand for corporate events.
The Southeast region has the greatest concentration of industry establishments, estimated at 31.9% of the total in 2013. The Southeast is the most populated region of the United States; therefore, given the high proportion of households, there is a greater demand for social event planners and corporate event planners... purchase to read more