Industry Analysis & Industry Trends
The Party and Event Planners industry largely provides a discretionary service; therefore, it is mainly driven by corporate profit, per capita disposable income and the unemployment rate. The recession hit the industry hard, with many corporations and consumers holding fewer, smaller events. However, the industry bounced back in the years that followed, and this recovery is expected to persist in the five years to 2019, bolstered by strengthening corporate profit and increasing discretionary income.... purchase to read more
Industry Report - Industry Analysis Chapter
The Party and Event Planners industry comprises companies and individuals that organize social events ranging from corporate fundraisers to weddings and birthday parties. Industry participants orchestrate a variety of details for such events including venue booking, music arrangements, food catering, photography, video recording and other services. In many cases, the planner or a representative of the planner is present during the event to ensure that everything runs smoothly.
Because the industry offers services that are highly discretionary, its participants suffered during the first half of the five-year period as economic conditions remained sluggish, corporate profit levels remained low and consumer confidence levels stagnated... purchase to read more