Industry Analysis & Industry Trends
The Party and Event Planners industry is highly fragmented, with the majority of party and events planners controlling less than 1% of the market. Since the industry largely provides a discretionary service, it is mainly driven by corporate profit, per capita disposable income and the unemployment rate. The recession hit the industry hard, with many corporations and consumers holding fewer, smaller events. However, the industry can expect to roar back to life with the improving economy in the five years to 2017.... purchase to read more
Industry Report - Industry Analysis Chapter
The Party and Event Planners industry comprises companies and individuals that organize social events ranging from corporate fundraisers to weddings and personal birthday parties. Industry participants orchestrate a variety of details for such events including venue booking, music arrangements, food catering, photography and other services. In many cases, the planner or a representative of the planner is present during the event to ensure that everything runs smoothly.
Because the industry offers services that are highly discretionary, its participants suffered during the economic downturn. The industry caters to both corporate and individual clients, each of which demands different services and is affected by divergent factors... purchase to read more