Industry Analysis & Industry Trends
The Party and Event Planners industry largely provides a discretionary service; therefore, it is mainly driven by corporate profit, per capita disposable income and the unemployment rate. The recession hit the industry hard, with many corporations and consumers holding fewer, smaller events. However, the industry bounced back in the years that followed, and this recovery is expected to persist in the five years to 2019, bolstered by strengthening corporate profit and increasing discretionary income.... purchase to read more
Industry Report - Industry Investment Chapter
Party and event planning is largely performed by the industry's employees, with little help or reliance on capital investments. Accordingly, the industry has a low level of capital intensity. IBISWorld estimates that the typical event planner spends about $0.08 on capital expenditure for every dollar spent on labor costs. This level of capital intensity has not changed significantly over the past five years.
In general, capital expenditures are primarily driven by computer and software equipment purchase for day-to-day use. Most event planners use computers, smartphones and electronic calendars to contact, schedule and communicate events... purchase to read more