Industry Analysis & Industry Trends
The Party and Event Planners industry is highly fragmented, with the majority of party and events planners controlling less than 1% of the market. Since the industry largely provides a discretionary service, it is mainly driven by corporate profit, per capita disposable income and the unemployment rate. The recession hit the industry hard, with many corporations and consumers holding fewer, smaller events. However, the industry can expect to roar back to life with the improving economy in the five years to 2017.... purchase to read more
Industry Report - Industry Investment Chapter
Party and event planning is largely performed by the industry's employees, with little help or reliance on capital investments. As such, the industry's capital intensity is low. IBISWorld estimates that, for every dollar spent on labor costs, the typical event and party planner dedicates $0.03 to capital equipment. Over the past five years, this ratio has not changed much; from 2008 to 2010, the ratio grew slightly because wages fell drastically, but has remained relatively unchanged.
Employees use a limited amount of capital in their day-to-day planning activities. Many use computers, smartphones and electronic calendars to contact, schedule and communicate events... purchase to read more