Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2015

Filling out: Increased online connectivity and social media use will spur demand for industry services

IBISWorld’s Online Survey Software market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Survey Software industry has grown strongly over the past five years. Rising per capita disposable income has caused consumer spending and corporate profit, the main driver of this industry, to increase in recent years. Businesses that largely rely on consumer spending for profit recovered their marketing budgets after the recession, which caused expenditures on market research and online customer satisfaction surveys to increase. Combined with the explosion of broadband and mobile internet connections, increasing marketing budgets and the rising ubiquity and affordability of online survey software have resulted in a 3.9% revenue boost to $1.9 billion over the past five years.

Prior to the recession, the industry benefited from a surge in consumer spending... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys

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