Industry Analysis & Industry Trends
Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Over the 10 years to 2020, industry value added, which measures the industry's contribution to the US economy, is expected to increase at an average annual rate of 8.3%. Meanwhile, US GDP is forecast to rise at an average annual rate of 2.5% over this same period. These rates indicate that the industry is in a growth phase of its life cycle since its growth rate outpaces GDP over a 10-year period. Rising industry participation and new forms of businesses also indicate a growing industry.
Over the 10 years to 2020, the number of firms in this industry is expected to increase at an average annual rate of 6.4%... purchase to read more