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Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2014

Filled out: Acquisitions will abound, as industry demand continues to soar

IBISWorld’s Online Survey Software market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 09-14
10.7%
Annual Growth 14-19
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Profit
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Employment
1,930
Businesses
570
Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Investment Chapter

With low labor costs per unit once online survey software is developed, this industry has a high level of capital intensity, despite a fairly low depreciation level. Capital intensity is the ratio of depreciation to wages, and the industry spends about $0.39 on capital for every dollar it spends on labor. Depreciation, however, only accounts for about 2.3% of industry revenue, mainly stemming from companies investing in online survey software and the computer servers used to store data. It also comes from updates to existing software that industry companies make. With a majority of firms operating in this industry as start-ups or nonemployers, a large percentage of revenue is counted as profit, with only a small percentage counted as wages... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
 
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys


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