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Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2015

Filling out: Increased online connectivity and social media use will spur demand for industry services

IBISWorld’s Online Survey Software market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Qualtrics Qualtrics market share
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Investment Chapter

Although labor costs per unit decrease once the online survey software is developed, this industry has a low level of capital intensity. Capital intensity is the ratio of depreciation to wages, and the industry spends about $0.06 on capital for every dollar it spends on labor. Depreciation accounts for a low 1.8% of industry revenue, mainly stemming from companies investing in online survey software and the computer servers used to store data. Most software companies require only limited capital goods, such as computers and office space. Software is an intangible product that requires highly skilled employees and a significant time investment. Producing a computer program requires programmers, marketers, managers and lawyers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys

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