Industry Analysis & Industry Trends
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Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more
Industry Report - Industry Analysis Chapter
The Online Survey Software industry's revenue growth slowed because of the recession's detrimental effect on consumer spending, which caused corporate profit to suffer. Businesses that largely rely on consumer spending reduced marketing budgets, causing demand for market research and online customer satisfaction surveys to slow. However, the economic recovery has begun, with the internet sector experiencing one of the strongest recoveries in the economy. In 2011, an increase in marketing budgets and the rising ubiquity and affordability of online survey software is expected to have boosted industry revenue 14.7% to almost $2.0 billion. Furthermore, online survey companies have benefited from an estimated 4.5% increase in research and development (R&D) expenditure economy-wide... purchase to read more