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Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2014

Filled out: Acquisitions will abound, as industry demand continues to soar

IBISWorld’s Online Survey Software market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 09-14
10.7%
Annual Growth 14-19
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Profit
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Employment
1,930
Businesses
570
Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Products Chapter

The Online Survey Software industry provides customers with the tools to design and publish online surveys. This software, accounting for 70.0% of industry revenue, includes web-based tools to conduct various types of surveys, from open-ended to multiple choice. Software often provides clients with templates to fill in; however, some companies allow customers to upload word documents that are then transposed into a web-based survey. Also, some companies charge a premium for white-label surveys, which conceal the surveyor's identity to those being surveyed. For an additional fee, survey companies also offer advanced technologies, such as skip-logic, question randomization, video and other features.

Companies also provide analytical tools for clients to assess the survey results... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
 
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys


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