Industry Analysis & Industry Trends
Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more
Industry Report - Industry Analysis Chapter
The Online Survey Software industry has grown strongly over the past five years. Rising per capita disposable income has caused consumer spending and corporate profit, the main driver of this industry, to increase in recent years. Businesses that largely rely on consumer spending for profit recovered their marketing budgets after the recession, which caused expenditures on market research and online customer satisfaction surveys to increase. Combined with the explosion of broadband and mobile internet connections, increasing marketing budgets and the rising ubiquity and affordability of online survey software have resulted in a 3.9% revenue boost to $1.9 billion over the past five years.
Prior to the recession, the industry benefited from a surge in consumer spending... purchase to read more