Industry Analysis & Industry Trends
Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more
Industry Report - Industry Products Chapter
The Online Survey Software industry provides customers with the tools to design and publish online surveys. This software, accounting for 70.0% of industry revenue, includes web-based tools to conduct various types of surveys, from open-ended to multiple choice. Software often provides clients with templates to fill in; however, some companies allow customers to upload word documents that are then transposed into a web-based survey. Also, some companies charge a premium for white-label surveys, which conceal the surveyor's identity to those being surveyed. For an additional fee, survey companies also offer advanced technologies, such as skip-logic, question randomization, video and other features.
Companies also provide analytical tools for clients to assess the survey results... purchase to read more