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Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2015

Filling out: Increased online connectivity and social media use will spur demand for industry services

IBISWorld’s Online Survey Software market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
3.9%
Annual Growth 15-20
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Profit
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Employment
10,670
Businesses
460
Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Key Buyers Chapter

Market share concentration in the Online Survey Software industry is low, as the industry is relatively new, and thus highly fragmented with low barriers to entry. Entry requires low initial investment and a high potentials high return for new entrants. Because a growing market for online surveys and high profit margins make it an attractive investment, new companies are continuously entering the industry. While the number of enterprises is projected to grow over the next five years, the market share concentration is expected to remain steady as industry companies look to acquire their competitors in order to retain a significant share of the growing market. For example, in 2015, the industry's largest player with only 12.3% market share in 2015, Survey Monkey, acquired MarketTools Inc... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
 
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys


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