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Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2015

Filling out: Increased online connectivity and social media use will spur demand for industry services

IBISWorld’s Online Survey Software market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
3.9%
Annual Growth 15-20
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Profit
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Employment
10,670
Businesses
460
Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Survey Software industry has grown strongly over the past five years. Rising per capita disposable income has caused consumer spending and corporate profit, the main driver of this industry, to increase in recent years. Businesses that largely rely on consumer spending for profit recovered their marketing budgets after the recession, which caused expenditures on market research and online customer satisfaction surveys to increase. Combined with the explosion of broadband and mobile internet connections, increasing marketing budgets and the rising ubiquity and affordability of online survey software have resulted in a 3.9% revenue boost to $1.9 billion over the past five years.

Prior to the recession, the industry benefited from a surge in consumer spending... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
 
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys


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