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Online Survey Software in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Survey Software Market Research Report | Technology | Business Productivity Software | Mar 2015

Filling out: Increased online connectivity and social media use will spur demand for industry services

IBISWorld’s Online Survey Software market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
SurveyMonkey SurveyMonkey market share
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
3.9%
Annual Growth 15-20
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Profit
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Employment
10,670
Businesses
460
Industry Analysis & Industry Trends

Despite reduced marketing budgets, the Online Survey Software industry did fairly well during the recession, as companies looked to the industry because of its relatively low-cost services. As the economy rebounds, revenue will grow strongly as companies invest in market research again. In particular, a shift toward surveys that target online and mobile media will facilitate industry growth.... purchase to read more

Industry Report - Industry Products Chapter

The Online Survey Software industry provides customers with the tools to design and publish online surveys. This software, accounting for 70.0% of industry revenue, includes web-based tools to conduct various types of surveys, from open-ended to multiple choice. Software often provides clients with templates to fill in; however, some companies allow customers to upload word documents that are then transposed into a web-based survey. Also, some companies charge a premium for white-label surveys, which conceal the surveyor's identity to those being surveyed. For an additional fee, survey companies also offer advanced technologies, such as skip-logic, question randomization, video and other features.

Companies also provide analytical tools for clients to assess the survey results... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Survey Software Industry?

This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions in order to gauge their opinions. Results are then collated and supplied to the author of the questions.

Industry Products
Survey creationSurvey analysisHelp and support
 
Industry Activities
Survey designOnline application developmentMarketing online survey softwareConsulting regarding surveys


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