Industry Analysis & Industry Trends
Unlike most retail industries, operators in the Online Perfume and Cosmetic Sales industry faced steady demand from bargain-seeking consumers who opted to compare product prices on the internet through the recession. The industry has grown each of the past the five years, and is expected to enjoy further growth potential through 2017 from underrepresented markets such as consumers aged 25 and under. The industry will enjoy revenue growth as disposable incomes rise, too.... purchase to read more
Industry Report - Starting a New Business Chapter
This industry has a low level of concentration, with the four largest players accounting for about 14.5% of the available market. The industry is also highly fragmented, with a large number of small players dominating the industry. These two characteristics are reflective of low barriers to entry; prospective players can establish e-commerce sites without much difficulty.
Nonetheless, established companies have an advantage because of diminishing per-unit costs of sales, especially once an online retailer is large enough to run at least two warehouses located on either coast and, therefore, ship products from closer to large population centers like Los Angeles, New York and Chicago... purchase to read more