Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is slowly expanding as businesses and consumers shift toward online shopping. An increasing number of broadband internet connections has helped facilitate access to online greeting card retailers, along with the growing number of consumers who use mobile devices with internet capabilities. As a result, the industry is expected to grow in the five years to 2016. Over the next five years, growing consumer preference for online shopping will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications. Industry revenew is projected to grow over the next five years.
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Industry Report - Industry Products Chapter
The Online Greeting Card Sales industry generates revenue through several channels, the largest of which includes the sale of single everyday cards at 53.7% of industry revenue in 2016. Items in this category include personalized or customized invitations, announcements and stationery. Via the company's website, customers can choose their products, add text, images and other graphics, and then have them shipped. Consumers have shown a strong willingness to splurge on nonholiday cards for a person they are purchasing for. The few dollars an online greeting card costs is an affordable discretionary purchase consumers are often willing to splurge on. This is also true for the industry's second-largest product segment, single seasonal cards, which can be customized with text and photos... purchase to read more