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Online Greeting Card Sales in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Greeting Card Sales Market Research Report | Online Retail | Online Lifestyle Services | Oct 2013

Web reigns: As card stores close and internet connections rise, online card sales expand

IBISWorld’s Online Greeting Card Sales market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
American Greetings American Greetings  market share
Hallmark Cards Inc. Hallmark Cards Inc. market share
Industry Statistics & Market Size
Revenue
$261m
Annual Growth 08-13
2.5%
Annual Growth 13-18
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Profit
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Employment
2,148
Businesses
740
Industry Analysis & Industry Trends

The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.... purchase to read more

Industry Report - Industry Products Chapter

The Online Greeting Card Sales industry generates revenue through several channels, the largest of which includes the sale of bulk products at 44.0% of industry revenue in 2013. Items in this category include personalized or customized invitations, announcements and stationery. Via the company's website, customers can choose their products, add text, images and other graphics, and then have them shipped. Over the past five years, IBISWorld estimates that this category has expanded its share of revenue from about 36.0% in 2008. Americans' affinity for personalized products has driven segment growth.

The second largest product category includes personalized paper greeting cards, which can be customized with text and photos... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Greeting Card Sales Industry?

This industry sells greeting cards and e-cards online. This industry includes sales from all channels that sell physical and electronic greeting cards. The industry excludes brick-and-mortar sales of greeting cards.

Industry Products
E-cardsPersonalized paper cardsAdvertisement salesPrint-at-home cardsBulk products
 
Industry Activities
Providing personalized bulk stationery productsProviding personalized greeting cardsProviding e-cardsProviding print-at-home cards


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