Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.... purchase to read more
Industry Report - Industry Investment Chapter
Operators mainly use computers to display and sell products on their website. Also, some firms, typically larger players, within the Online Greeting Card Sales industry offer a service for consumers to customize cards with a picture or design. These companies spend relatively more on capital because they have the resources to afford proprietary design software programs. Nonetheless, the average firm spends little on depreciation costs because it only needs to repair or replace equipment occasionally; a mere 0.4% of revenue is attributed to depreciation. On the other hand, employees maintain the websites and other sales channels. Their wages account for about 9.9% of revenue in 2012... purchase to read more