Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Greeting Card Sales industry is highly fragmented due in part to the fact that it is relatively new with few established operators. The average industry participant generates about $1.0 million in revenue, which accounts for 0.04% of the total market share. The industry's four largest players combine to generate less than 10.0% of total industry revenue. The relative ease of new entrants to establish themselves in the industry gives this industry its low concentration.
Over the five years to 2013, concentration has decreased. Established operators like Hallmark and American Greetings have faced mounting competition from new entrants. Small niche companies have room to grow in this currently unsaturated marketplace... purchase to read more