Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Online Greeting Card Sales industry is expanding as consumer access to online retail channels grows. As the internet becomes more prevalent and purchasing options become more secure, more greeting cards are bought online. As a result, the industry's contribution to the economy, as measured by industry value added (IVA), is forecast to expand at a 6.1% 10-year annualized rate through 2018. Meanwhile, GDP is projected to grow just 2.1% annually on average during the same 10-year period.
Fast growth is attracting investment in online greeting card sales. As a result, the number of companies in the industry is forecast to increase at a 8.6% annualized rate to 1,013 during the 10 years to 2018... purchase to read more