Online Greeting Card Sales in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Greeting Card Sales Market Research Report | Online Retail | Online Lifestyle Services | Feb 2015

In the cards: As internet connections rise, online card sales will expand

The Online Greeting Card Sales market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
American Greetings American Greetings  market share
Hallmark Cards Inc. Hallmark Cards Inc. market share
Shutterfly Shutterfly market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Online Greeting Card Sales industry is continuing to benefit from increasing consumer access to online stores, given the rise of e-commerce giants and mobile platforms. Over the five years to 2015, flexible accessibility to online retailers combined with a rise in disposable income encouraged consumers to spend on discretionary merchandise such as greeting cards, and supported industry demand. Moreover, consumer spending will be the strongest catalyst for growth in the industry over the five years to 2020. Online shopping will continue to present a quick and easy alternative to buying from catalogs and brick-and-mortar stores.... purchase to read more

Industry Report - Industry Products Chapter

The Online Greeting Card Sales industry generates revenue through several channels, the largest of which includes the sale of bulk products at 44.0% of industry revenue in 2015. Items in this category include personalized or customized invitations, announcements and stationery. Via the company's website, customers can choose their products, add text, images and other graphics, and then have them shipped. Over the past five years, IBISWorld estimates that this category has expanded its share of revenue from about 37.0% in 2010. Americans' affinity for personalized products has driven segment growth.

The second largest product category includes personalized paper greeting cards, which can be customized with text and photos... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Greeting Card Sales Industry?

This industry sells greeting cards and e-cards online. This industry includes sales from all channels that sell physical and electronic greeting cards. The industry excludes brick-and-mortar sales of greeting cards.

Industry Products
E-cardsPersonalized paper cardsAdvertisement salesPrint-at-home cardsBulk products
Industry Activities
Providing personalized bulk stationery productsProviding personalized greeting cardsProviding e-cardsProviding print-at-home cards

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