Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is continuing to benefit from increasing consumer access to online stores, given the rise of e-commerce giants and mobile platforms. Over the five years to 2015, flexible accessibility to online retailers combined with a rise in disposable income encouraged consumers to spend on discretionary merchandise such as greeting cards, and supported industry demand. Moreover, consumer spending will be the strongest catalyst for growth in the industry over the five years to 2020. Online shopping will continue to present a quick and easy alternative to buying from catalogs and brick-and-mortar stores.... purchase to read more
Industry Report - Industry Locations Chapter
Unlike brick-and-mortar greeting card publishers and retailers, online retailers do not follow the pattern of US population. Establishing close to key markets is not a key consideration for the industry's players since they are not shipping large or heavy products. Densely populated regions are still important to an operator's geographic location, but not as much as with physical retailers. Online greeting card companies choose their location with rental costs in mind, since they need design and production facilities to create customized cards.
The West region accounts for 24.2% of the industry's establishments. Operators that locate here are close to 17.0% of the nation's population... purchase to read more