Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.... purchase to read more
Industry Report - Industry Products Chapter
The Online Greeting Card Sales industry generates revenue through several channels, the largest of which includes the sale of bulk products at 44.0% of industry revenue in 2013. Items in this category include personalized or customized invitations, announcements and stationery. Via the company's website, customers can choose their products, add text, images and other graphics, and then have them shipped. Over the past five years, IBISWorld estimates that this category has expanded its share of revenue from about 36.0% in 2008. Americans' affinity for personalized products has driven segment growth.
The second largest product category includes personalized paper greeting cards, which can be customized with text and photos... purchase to read more