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Online Greeting Card Sales in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Greeting Card Sales Market Research Report | Online Retail | Online Lifestyle Services | Feb 2015

In the cards: As internet connections rise, online card sales will expand

IBISWorld’s Online Greeting Card Sales market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
American Greetings American Greetings  market share
Hallmark Cards Inc. Hallmark Cards Inc. market share
Shutterfly Shutterfly market share
Industry Statistics & Market Size
Revenue
$274m
Annual Growth 10-15
1.8%
Annual Growth 15-20
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Profit
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Employment
2,150
Businesses
746
Industry Analysis & Industry Trends

The Online Greeting Card Sales industry is continuing to benefit from increasing consumer access to online stores, given the rise of e-commerce giants and mobile platforms. Over the five years to 2015, flexible accessibility to online retailers combined with a rise in disposable income encouraged consumers to spend on discretionary merchandise such as greeting cards, and supported industry demand. Moreover, consumer spending will be the strongest catalyst for growth in the industry over the five years to 2020. Online shopping will continue to present a quick and easy alternative to buying from catalogs and brick-and-mortar stores.... purchase to read more

Industry Report - Industry Locations Chapter

Unlike brick-and-mortar greeting card publishers and retailers, online retailers do not follow the pattern of US population. Establishing close to key markets is not a key consideration for the industry's players since they are not shipping large or heavy products. Densely populated regions are still important to an operator's geographic location, but not as much as with physical retailers. Online greeting card companies choose their location with rental costs in mind, since they need design and production facilities to create customized cards.

The West region accounts for 24.2% of the industry's establishments. Operators that locate here are close to 17.0% of the nation's population... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Greeting Card Sales Industry?

This industry sells greeting cards and e-cards online. This industry includes sales from all channels that sell physical and electronic greeting cards. The industry excludes brick-and-mortar sales of greeting cards.

Industry Products
E-cardsPersonalized paper cardsAdvertisement salesPrint-at-home cardsBulk products
 
Industry Activities
Providing personalized bulk stationery productsProviding personalized greeting cardsProviding e-cardsProviding print-at-home cards


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