Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is slowly expanding as businesses and consumers shift toward online shopping. An increasing number of broadband internet connections has helped facilitate access to online greeting card retailers, along with the growing number of consumers who use mobile devices with internet capabilities. As a result, the industry is expected to grow in the five years to 2016. Over the next five years, growing consumer preference for online shopping will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications. Industry revenew is projected to grow over the next five years.
.... purchase to read more
Industry Report - Industry Locations Chapter
Unlike brick-and-mortar greeting card publishers and retailers, online retailers do not follow the pattern of US population. Establishing close to key markets is not a key consideration for the industry's players since they are not shipping large or heavy products. Densely populated regions are still important to an operator's geographic location, but not as much as with physical retailers. Online greeting card companies choose their location with rental costs in mind, since they need design and production facilities to create customized cards.
The West region accounts for 24.2% of the industry's establishments. Operators that locate here are close to 17.0% of the nation's population... purchase to read more