Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is continuing to benefit from increasing consumer access to online stores, given the rise of e-commerce giants and mobile platforms. Over the five years to 2015, flexible accessibility to online retailers combined with a rise in disposable income encouraged consumers to spend on discretionary merchandise such as greeting cards, and supported industry demand. Moreover, consumer spending will be the strongest catalyst for growth in the industry over the five years to 2020. Online shopping will continue to present a quick and easy alternative to buying from catalogs and brick-and-mortar stores.... purchase to read more
Industry Report - Industry Products Chapter
The Online Greeting Card Sales industry generates revenue through several channels, the largest of which includes the sale of bulk products at 44.0% of industry revenue in 2015. Items in this category include personalized or customized invitations, announcements and stationery. Via the company's website, customers can choose their products, add text, images and other graphics, and then have them shipped. Over the past five years, IBISWorld estimates that this category has expanded its share of revenue from about 37.0% in 2010. Americans' affinity for personalized products has driven segment growth.
The second largest product category includes personalized paper greeting cards, which can be customized with text and photos... purchase to read more