Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is continuing to benefit from increasing consumer access to online stores, given the rise of e-commerce giants and mobile platforms. Over the five years to 2015, flexible accessibility to online retailers combined with a rise in disposable income encouraged consumers to spend on discretionary merchandise such as greeting cards, and supported industry demand. Moreover, consumer spending will be the strongest catalyst for growth in the industry over the five years to 2020. Online shopping will continue to present a quick and easy alternative to buying from catalogs and brick-and-mortar stores.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Online Greeting Card Sales industry is expanding as consumer access to online retail channels grows. As the internet becomes more prevalent and purchasing options become more secure, more greeting cards are bought online. As a result, the industry's contribution to the economy, as measured by industry value added (IVA), is forecast to expand at a 3.8% annualized rate over the 10 years to 2020. Meanwhile, GDP is projected to grow at an annualized rate of 2.5% over the same 10-year period.
Fast growth is attracting investment in online greeting card sales. As a result, the number of companies in the industry is forecast to increase at a 7.3% annualized rate to 1,021 during the 10 years to 2020... purchase to read more