Industry Analysis & Industry Trends
The Online Greeting Card Sales industry is expanding rapidly as consumers shift to online shopping and e-cards. An increasing number of broadband and mobile internet connections has helped facilitate consumer access to online greeting card retailers. Additionally, the industry provides consumers with convenient and often more affordable alternatives to brick-and-mortar greeting card retailers. During the next five years, technological advancements will continue to prop up industry expansion. Rising internet and mobile access will enable more consumers to buy greeting cards online, and industry marketing will attract consumers through social media and mobile applications.... purchase to read more
Industry Report - Industry Locations Chapter
Unlike brick-and-mortar greeting card publishers and retailers, online retailers do not follow the pattern of US population. Establishing close to key markets is not a key consideration for the industry's players since they are not shipping large or heavy products. Densely populated regions are still important to an operator's geographic location, but not as much as with physical retailers. Online greeting card companies choose their location with rental costs in mind, since they need design and production facilities to create customized cards.
The West region accounts for 24.2% of the industry's establishments. Operators that locate here are close to 17.0% of the nation's population... purchase to read more