Industry Analysis & Industry Trends
While spending on concerts and other events slowed during the recession, the growing popularity of the internet has boded well for the size and profitability of the industry. Many existing participants are expanding their product and service offerings and extending their reach, and new entrants are catering to niche audiences and clients. As the economy slowly rebounds and consumers start to loosen their purse strings over the next five years, the number of event tickets purchased online will rise as well.... purchase to read more
Industry Report - Starting a New Business Chapter
The Online Event Ticket Sales industry has medium barriers to entry. Although the capital and labor costs required to begin operations are relatively low, the industry's major players, such as Live Nation, benefit from significant brand exposure. Furthermore, the industry has a moderate degree of market share concentration; with the top four companies representing an estimated 56.6% of the industry's revenue.
One of the primary barriers to entry for new operators is the ability to form strong relationships with concert venues, artists, sports leagues and teams, museums and cultural institutions. Large industry operators already benefit from their significant brand name exposure and large consumer base... purchase to read more