Industry Analysis & Industry Trends
Growth of this relatively new industry has coincided with the increasing ubiquity of internet access, particularly broadband. The easier and more affordable it is to connect to the internet, the more accessible online designer apparel retailers are, making consumers more likely to purchase from these stores. The industry will continue expanding over the coming years, although an increasingly saturated market will result in relatively slower growth. Many of the same factors that contributed to the industry's ascent in previous years will carry forward over the next five, including the rising acceptance of online shopping. Furthermore, rising consumer confidence, and thus consumer spending, will aid the industry's long-term prospects.... purchase to read more
Industry Report - Industry Products Chapter
The Online Designer Clothing industry is mature and has clearly defined product categories based on the targeted demographic group. While there is a low rate of product innovation, industry retailers must constantly and quickly adapt their merchandise to rapidly evolving consumer tastes, lifestyles and spending patterns. Compared to overall retail clothing, designer clothing is sold at a higher price point and targeted at more fashion-conscious consumers that demand new styles to keep up with the latest fashion trends.
Women's clothing and accessories
Women's clothing and accessories is the largest market segment based on volume and total sales, accounting for an estimated 44.5% of industry revenue in 2013... purchase to read more