Industry Analysis & Industry Trends
Extra-virgin territory
Despite a small decline during the recession, increasing consumer demand for olive oil has kept production growing over the past five years. In the coming years, rising health consciousness will continue driving consumer demand for the industry's products, keeping revenue on the rise. As a result, more operators will become USDA-certified to gain a competitive advantage as the number of firms rises.... purchase to read more
Industry Report - Industry Analysis Chapter
The Olive Oil Production industry has benefited from marketable health benefits, along with a growing consumer interest in Mediterranean foods. The Mediterranean diet has had a huge influence on American cuisine over the past 25 years with regard to healthy living and food choices. Although the industry has faced competition from the Mediterranean olive oil production market, there has been a rise in American production in the past decade. Specifically, California, which produces 97.0% of all olive oil made in the United States, has planted thousands of acres, built new mills and produced oils that can be fresher, purer and cheaper than many imports. Additionally, there are over 150 varieties of olives being grown in California, aiding in product diversification... purchase to read more