Industry Analysis & Industry Trends
With flying colors
The industry experienced relatively marginal revenue declines during the recession. Demand from nail salons and shops waned as disposable income dropped, but consumers continued to purchase nail polishes from retailers, which supported revenue. The value of exports has also expanded substantially over the past five years due to the depreciating dollar and companies' efforts to expand to overseas markets. Over the next five years, the value of exports is set to continue expanding. Domestic demand will also increase as consumer incomes rise and visits to salons become for frequent. However, increased health regulation may cut into industry profit margins.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Nail Polish Manufacturing industry is in a mature phase of its life cycle, indicated most notably by its contribution to the economy, measured through industry value added (IVA). Over the 10 years to 2017, IBISWorld forecasts that IVA will increase at an average annual rate of 2.1%, the same pace as US GDP growth over the same period.
Domestically, nail polish manufacturers are reaching market saturation. In fact, domestic demand for nail polish is expected to decline at an average annual rate of 1.3% over the five years to 2012. As such, industry operators have increasingly turned to the international market via exports. Over the past five years, the value of exports has grown at an annualized rate of 17.8% to $385.0 million, representing 35.1% of the industry's revenue... purchase to read more