Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Nov 2012

Spiced up: The industry will enjoy greater market acceptance as consumer preferences change

The Mexican Restaurants market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Brinker International Brinker International market share
Chipotle Mexican Grill Chipotle Mexican Grill market share
Yum! Brands Inc. Yum! Brands Inc. market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

In response to an expanding immigrant population, restaurants are adapting to increasing demand for ethic foods, particularly for Mexican cuisine. Mexican-style food has been introduced into mainstream American culture through rapid growth in brands like Chipotle Mexican Grill. Exemplifying the boom in demand for this market, Chipotle's revenue is has surged at an average annual rate of about 20.5% over the past five years, including a 21.5% leap in 2012 alone. As the market for Mexican food has expanded since 2007, revenue for the Mexican Restaurants industry as a whole has grown at an estimated 1.4% annualized five-year rate to $30.7 billion; this rate includes a 1.5% revenue boost in 2012 driven by rebounding consumer spending.... purchase to read more

Industry Report - Industry Products Chapter

Limited-service restaurants

The two main service segments in the Mexican Restaurants industry are limited-service restaurants and full-service restaurants. Limited-service restaurants are the largest segment and include carryout restaurants and fast-food establishments. Among limited-service restaurants, 47.6% of revenue comes from on-premises dining (32.5% of industry revenue), 34.3% of limited-service revenue comes from drive-thru purchases (26.0% of industry revenue) and 18.1% of limited-service revenue comes from take-out purchases (13.7% of industry revenue). This service segment's proportion of industry revenue and establishments has increased over the past five years due to changing lower disposable incomes and an increasingly time-poor population... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services

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