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Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Jul 2014

Spiced up: The industry will enjoy greater market acceptance as consumer preferences change

IBISWorld’s Mexican Restaurants market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Revenue
$36bn
Annual Growth 09-14
2.8%
Annual Growth 14-19
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Profit
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Employment
879,774
Businesses
28,997
Industry Analysis & Industry Trends

Over the five years to 2014, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2019.... purchase to read more

Industry Report - Industry Analysis Chapter

Despite anemic consumer spending during the past five years, Americans increasingly patronized establishments serving Mexican-style food. The Mexican Restaurants industry is benefiting from offering an increasingly popular cuisine to consumers, which is partly driven by a quickly expanding Hispanic population. The relatively low costs associated with producing Mexican food have contributed to low price points at Mexican restaurants compared with other ethnic eateries, which made this cuisine an attractive option for some consumers. Consequently, industry revenue is estimated to rise at an annualized rate of 2.8% during the five years 2014 to total $35.7 billion. Growth of 2.1% is expected in 2014, lower than the past five year average due to weaker consumer spending across the board... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
 
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services


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