SEARCH   
MEMBER LOGIN    

Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Jul 2014

Spiced up: The industry will enjoy greater market acceptance as consumer preferences change

IBISWorld’s Mexican Restaurants market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Revenue
$36bn
Annual Growth 09-14
2.8%
Annual Growth 14-19
Purchase to read more
Profit
Purchase to read more
Employment
879,774
Businesses
28,997
Industry Analysis & Industry Trends

Over the five years to 2014, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2019.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Mexican Restaurants industry is subject to a low level of concentration. IBISWorld estimates that in 2014, the top four players account for 36.9% of available market share. There are a few dominant chain and franchised operators that have establishments spread nationally and generally sell mainstream (or American-influenced) Mexican food. The number of franchises has grown over the past five years and has led to an increase in the industry's concentration. Franchising allows for quick expansion of a recognized brand with limited capital outlay and has been the most successful form of expansion in the industry due to the economies of scale available to those companies that successfully franchise their brand... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
 
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services


View Sample
Quote
Select Clients