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Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Jul 2014

Spiced up: The industry will enjoy greater market acceptance as consumer preferences change

IBISWorld’s Mexican Restaurants market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Revenue
$36bn
Annual Growth 09-14
2.8%
Annual Growth 14-19
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Profit
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Employment
879,774
Businesses
28,997
Industry Analysis & Industry Trends

Over the five years to 2014, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2019.... purchase to read more

Industry Report - Starting a New Business Chapter

The Mexican Restaurant industry's barriers are low, since an operator can lease premises, equipment, furniture and fittings, lowering the initial capital costs, outlays and borrowings. In particular, industry concentration is low, as the top four players account for less than 40.0% of market share in 2014. This percentage indicates the small business and fragmented nature of this industry. While it takes time and capital to build brand recognition, especially on a regional or national level, there are many examples of new restaurants successfully entering the industry.

Franchise agreements

Entry to the industry can also occur through signing a franchise agreement, which includes outfitting and equipment, as well as training and computer systems... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
 
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services


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