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Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Apr 2015

Spiced up: Further market acceptance of Mexican food will underpin industry expansion

IBISWorld’s Mexican Restaurants market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Revenue
$38bn
Annual Growth 10-15
2.9%
Annual Growth 15-20
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Profit
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Employment
877,619
Businesses
34,061
Industry Analysis & Industry Trends

Over the five years to 2015, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2020.... purchase to read more

Industry Report - Industry Products Chapter

Limited-service restaurants

The two main service segments in the Mexican Restaurants industry are limited-service restaurants and full-service restaurants. Limited-service restaurants are the largest segment and include carryout restaurants and fast-food establishments. Among limited-service restaurants, about half of revenue comes from on-premises dining (32.0% of industry revenue), one third through drive-thru purchases (26.0% of industry revenue) and the remainder through take-out purchases (15.0% of industry revenue). This service segment's proportion of industry revenue and establishments has increased over the past five years due to changing lower disposable incomes and an increasingly time-poor population... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
 
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services


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