Industry Analysis & Industry Trends
In response to an expanding immigrant population, restaurants are adapting to increasing demand for ethic foods, particularly for Mexican cuisine. Mexican-style food has been introduced into mainstream American culture through rapid growth in brands like Chipotle Mexican Grill. Exemplifying the boom in demand for this market, Chipotle's revenue is has surged at an average annual rate of about 20.5% over the past five years, including a 21.5% leap in 2012 alone. As the market for Mexican food has expanded since 2007, revenue for the Mexican Restaurants industry as a whole has grown at an estimated 1.4% annualized five-year rate to $30.7 billion; this rate includes a 1.5% revenue boost in 2012 driven by rebounding consumer spending.... purchase to read more
Industry Report - Industry Products Chapter
Limited-service restaurants
The two main service segments in the Mexican Restaurants industry are limited-service restaurants and full-service restaurants. Limited-service restaurants are the largest segment and include carryout restaurants and fast-food establishments. Among limited-service restaurants, 47.6% of revenue comes from on-premises dining (32.5% of industry revenue), 34.3% of limited-service revenue comes from drive-thru purchases (26.0% of industry revenue) and 18.1% of limited-service revenue comes from take-out purchases (13.7% of industry revenue). This service segment's proportion of industry revenue and establishments has increased over the past five years due to changing lower disposable incomes and an increasingly time-poor population... purchase to read more