Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Nov 2012

Spiced up: The industry will enjoy greater market acceptance as consumer preferences change

IBISWorld’s Mexican Restaurants market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Annual Growth 07-12
Annual Growth 12-17
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Industry Analysis & Industry Trends

In response to an expanding immigrant population, restaurants are adapting to increasing demand for ethic foods, particularly for Mexican cuisine. Mexican-style food has been introduced into mainstream American culture through rapid growth in brands like Chipotle Mexican Grill. Exemplifying the boom in demand for this market, Chipotle's revenue is has surged at an average annual rate of about 20.5% over the past five years, including a 21.5% leap in 2012 alone. As the market for Mexican food has expanded since 2007, revenue for the Mexican Restaurants industry as a whole has grown at an estimated 1.4% annualized five-year rate to $30.7 billion; this rate includes a 1.5% revenue boost in 2012 driven by rebounding consumer spending.... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

During the 10 years to 2017, the industry is projected to benefit from an increasing consumer base for Mexican-style food. An estimated 1.8% average annual increase in immigrants during this time will support this growth, as will rising consumer spending on Mexican cuisine from the American population at large. The prominence of Mexican-style food throughout the United States is supporting this trend, especially as more people turn to convenient eateries like those in the industry due to decreasing leisure time and rebounding consumer spending during the next five years. This trend is leading to rising profitability and benefits from new technologies, which are driving industry value added (IVA)... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services

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