Industry Analysis & Industry Trends
Over the five years to 2014, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2019.... purchase to read more
Industry Report - Starting a New Business Chapter
The Mexican Restaurant industry's barriers are low, since an operator can lease premises, equipment, furniture and fittings, lowering the initial capital costs, outlays and borrowings. In particular, industry concentration is low, as the top four players account for less than 40.0% of market share in 2014. This percentage indicates the small business and fragmented nature of this industry. While it takes time and capital to build brand recognition, especially on a regional or national level, there are many examples of new restaurants successfully entering the industry.
Entry to the industry can also occur through signing a franchise agreement, which includes outfitting and equipment, as well as training and computer systems... purchase to read more