Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Apr 2015

Spiced up: Further market acceptance of Mexican food will underpin industry expansion

IBISWorld’s Mexican Restaurants market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Over the five years to 2015, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2020.... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Mexican Restaurants industry is subject to a low level of concentration. IBISWorld estimates that in 2015, the top four players account for 39.6% of available market share. There are a few dominant chain and franchised operators that have establishments spread nationally and generally sell mainstream (or American-influenced) Mexican food. The number of franchises has grown over the past five years and has led to an increase in the industry's concentration. Franchising allows for quick expansion of a recognized brand with limited capital outlay and has been the most successful form of expansion in the industry due to the economies of scale available to those companies that successfully franchise their brand... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services

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