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Mexican Restaurants in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Mexican Restaurants Market Research Report | Consumer Goods & Services | Food Service & Drinking Places | Jul 2014

Spiced up: The industry will enjoy greater market acceptance as consumer preferences change

The Mexican Restaurants market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Chipotle Mexican Grill Chipotle Mexican Grill market share
Taco Bell Taco Bell market share
Industry Statistics & Market Size
Revenue
$36bn
Annual Growth 09-14
2.8%
Annual Growth 14-19
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Profit
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Employment
879,774
Businesses
28,997
Industry Analysis & Industry Trends

Over the five years to 2014, industry operators have benefited from an increased acceptance of Mexican cuisine in the mainstream American pallet. Additionally, an increasing immigrant population coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, have also aided the rise of the Mexican Restaurants industry over the past five years. As a result of these major trends, industry revenue is expected to continue growing during the five years to 2019.... purchase to read more

Industry Report - Industry Products Chapter

Limited-service restaurants

The two main service segments in the Mexican Restaurants industry are limited-service restaurants and full-service restaurants. Limited-service restaurants are the largest segment and include carryout restaurants and fast-food establishments. Among limited-service restaurants, about half of revenue comes from on-premises dining (32.0% of industry revenue), one third through drive-thru purchases (26.0% of industry revenue) and the remainder through take-out purchases (15.0% of industry revenue). This service segment's proportion of industry revenue and establishments has increased over the past five years due to changing lower disposable incomes and an increasingly time-poor population... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Mexican Restaurants Industry?

This industry is composed of restaurants that primarily serve Mexican-style (including Tex-Mex) food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food-truck vendors are excluded from the industry.

Industry Products
On-premises limited-service restaurantsDrive-thru limited-service restaurants Full-service restaurantsOff-premises (take out) limited-service restaurantsCafeterias and buffets
 
Industry Activities
Chain full-service restaurant operation (directly owned and operated by owners)Franchised full-service restaurant operation (under franchise agreements with franchisers)Full-service restaurant operation (waiter or waitress service at tables)Operating drive-thru and take-out facilitiesOperating quick-service restaurantsOperating fast-food services


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